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CONTRACT Director, Web Strategy (12mos REMOTE US)

8x8

8x8

Posted on Wednesday, June 19, 2024

At 8x8 Inc. [Nasdaq:EGHT] we put communications at the heart of our business and build technology that allows people to connect anytime, anywhere they are in the world, and on any device. XCaaS - the 8x8 Experience Communications Platform - brings together Employee and Customer Experience, enabling hybrid workforces across the globe to connect, collaborate, and delight customers, while providing businesses with real-time communications analytics, intelligence and unique insights.

Learn more on our company website at www.8x8.com follow our pages on LinkedIn, Twitter, Facebook and Instagram.

At 8x8 Inc. [Nasdaq:EGHT] we put communications at the heart of our business and build technology that allows people to connect anytime, anywhere they are in the world, and on any device. XCaaS - the 8x8 eXperience Communications Platform - brings together Employee and Customer Experience, enabling hybrid workforces across the globe to connect, collaborate, and delight customers, while providing businesses with real-time communications analytics, intelligence and unique insights.

Learn more on our company website at www.8x8.com and follow our pages on LinkedIn, Twitter and Facebook.

We are seeking a Director Web Strategy/Marketing CONTRACTOR for 12mos (potential conversion to FTE) who will be responsible for optimizing and delivering the website strategy for all 8x8 web properties. Reporting into the Sr. Director Digital and Web Marketing, this role will be responsible for managing our website strategy, delivering a best-in-class user experience, ensuring funnel performance through customer journeys across the website, and aligning with our SEO strategy to support our plans. The role will be located in the continental US remote location.

How you’ll contribute:

  • Own the website strategy to drive growth, aligning on business priorities and ensuring ongoing optimization that results in traffic, engagement, and revenue growth; working closely with our Product Marketing, Demand Generation, and Content Marketing teams

  • Develop a deliberate information architecture to drive to specific digital experiences and revenue-focused outcomes

  • Review and benchmark us against the industry and our competitors’ user experience and performance to ensure we continue to provide a best in class experience for our prospects and customers

  • Partner with our Brand, Content, and Product Marketing teams to ensure the website is aligned to our branding, messaging, and product to provide a consistent look and feel

  • Create comprehensive content strategies aided by but not solely reliant on generative AI tools, and work closely with the editorial (production) team to execute

  • Utilize competitive and content gap analysis to identify effective strategies and opportunities for new growth. Oversee outline creation for long-form content with SEO best practices at the core of all recommendations.

  • Perform category audits, competitive analyses and site audits to advise on when to create new content vs updating/consolidating older content with established rank.

  • Proactively identify technical SEO opportunities (i.e. article template improvements, internal link/content ecosystem improvements, crawl issues) and contribute to product & SEO AB testing backlogs

  • Stay abreast of relevant product roadmaps and ensure upcoming launches are SEO friendly

  • Evangelize SEO best practices and share SEO progress with relevant teams/stakeholders as needed

  • Manage the SEO team, to discuss new tactics, monitor for trends, identify algorithm updates, etc

  • Report on all important website KPIs relevant to pipeline, conversions, sign-ups, etc

Who you are:

  • 5+ years experience managing a B2B website from a digital acquisition and customer journey perspective

  • 5+ years of experience working in SEO, and a demonstrable understanding of SEO best practices

  • Strong analytics and quantitative skills to measure and optimize marketing programs

  • Ability to identify and map the full customer journey to enable holistic improvements and changes, supported by reporting and data led analysis and insights

  • Successful track record working with teams on journey mapping creating a strategy for new customer conversion paths (new landing pages, product pages, blog posts, etc.)

  • Excellent communication skills and an ability to collaborate with internal stakeholders

  • Familiarity with Google Analytics and Search Console, and an understanding of how to use this data to improve search visibility and user experience

  • Expert at Excel or Google sheets, Google Data Studio, SEMrush, Ahrefs, MOZ or analogous keyword research tools, as well as social listening tools (buzzsumo, etc.) and crawling tools (Screaming frog etc.)

  • Strong technical SEO foundation, and understanding, of how code can impact organic visibility

8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

For 8x8 jobs located in the US: 8x8 participates in the E-Verify program.

View the Participant Poster in English and Español.

View the Right to Work Poster in English and Español.

We also provide reasonable accommodation to individuals with disabilities in accordance with applicable laws. Learn more or email us at careers@8x8.com (Include “Reasonable Accommodation” in the subject line)

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