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Paid Media Lead



Marketing & Communications
Posted on Wednesday, July 3, 2024

At 8x8 Inc. [Nasdaq:EGHT] we put communications at the heart of our business and build technology that allows people to connect anytime, anywhere they are in the world, and on any device. XCaaS - the 8x8 Experience Communications Platform - brings together Employee and Customer Experience, enabling hybrid workforces across the globe to connect, collaborate, and delight customers, while providing businesses with real-time communications analytics, intelligence and unique insights.

Learn more on our company website at www.8x8.com follow our pages on LinkedIn, Twitter, Facebook and Instagram.

We are looking for a Paid Media Lead with a strong background in Affiliate Marketing, particularly in the B2B SaaS vertical, to drive our growth marketing efforts and contribute to our growth trajectory. The ideal candidate will have 5+ of experience in fast-growth businesses, with a proven track record of successfully managing Review sites, Native Ads, Appointment setting & Content syndication vendors Regionally and Globally.

This is a fixed term contract (12 months).

What you’ll do at 8x8:

  • Contribute to our Paid Digital Media strategy, budget, execution, and performance to drive qualified opportunities inbound.

  • Manage and optimize Affiliate programs, content syndication, appointment setting, native ads across different respective platforms, vendors & publications

  • Drive and own the landing page/Creatives testing roadmap, incrementally testing to continuously improve our campaign efficiency and ROI.

  • Manage and own the vendor relationships whilst ensuring alignment to Paid Media strategy

  • Collaborate with cross-functional teams, including Demand Gen, Marketing, Sales, Analytics, Marketing Ops, and Web team, Campaigns & ABM to align all programs with overall campaigns, ABM & business goals and objectives.

  • Leverage 6Sense insights and data analysis to gain a deeper understanding of prospect behavior, preferences, and journey stage whilst aligning with our ABM strategy to target in-market prospects ready to speak to Sales.

  • Monitor and report on KPIs to track campaign performance and effectiveness. Analyze campaign data and metrics to identify insights, trends, and opportunities for optimization across different vendors.

  • Provide regular and effective updates and insights to key stakeholders on the performance of the different vendor campaigns and recommend actionable strategies for improvement.

  • Work collaboratively with Product Marketing team, creative and development teams to create high performance landing pages for Affiliate, Native Ads, Review sites & content syndication programs.

What you bring to the team:

  • 5+ years of experience in B2B Affiliate Marketing. preferably SaaS

  • Substantial experience in Affiliate campaigns, Review sites, Native Ads advertising, Content syndication vendors & Appointment setting vendors in a global SaaS environment

  • Experience targeting different B2B segment and/ or B2B Enterprise audience

  • Analytical by default; strong data literacy and familiarity with data visualisation tooling like GA4, Salesforce and Tableau.

  • Proficient in leveraging 6Sense Marketing Suite capabilities.

  • Proven track record of driving sustainable growth, scaling channels, and generating qualified leads with a strong understanding of B2B full funnel omnichannel marketing strategies and tactics.

  • Proficient analytical skills and data-driven mindset, with experience in analyzing campaign performance data, conducting A/B testing, incrementally testing, and optimizing campaigns to maximize ROI.

  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders, skilled in sharing insights with audiences of different seniority and levels of marketing knowledge.

  • Experience with other digital advertising channels, such as Paid Search, Retargeting and YouTube Ads, is a plus.

  • Initiative and desire to pursue growth and success, always eager to learn and share, obsessed with data and testing, proficient with BI and analytics tools. Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

  • Bachelor's degree in Marketing, Business, Mathematics, or related field is preferred.

For a closer look into what life at 8x8 UK Ltd. is about check out our Instagram page.

8x8 believes diversity makes our company stronger which is why we are a proud equal opportunities employer and encourage all of our staff to bring their authentic selves to work. We believe in fairness which is why we have been a member of the Living Wage Foundation for many years and we believe in security so reserve the right to undertake background checks on anyone that we extend an employment offer to.

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