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Sr. Corporate Event Marketing Manager

8x8

8x8

Administration, Marketing & Communications
Massachusetts, USA · Remote
Posted on Nov 13, 2024

At 8x8 Inc. [Nasdaq:EGHT] we put communications at the heart of our business and build technology that allows people to connect anytime, anywhere they are in the world, and on any device. XCaaS - the 8x8 Experience Communications Platform - brings together Employee and Customer Experience, enabling hybrid workforces across the globe to connect, collaborate, and delight customers, while providing businesses with real-time communications analytics, intelligence and unique insights.

Learn more on our company website at www.8x8.com follow our pages on LinkedIn, Twitter, Facebook and Instagram.

North America Senior Corporate Events Manager Job Description

8x8 is looking for an enthusiastic and motivated Senior Corporate Events Manager who will work on amplifying our brand and developing the sales pipeline through event marketing projects in North America. As an Events Manager, you’ll be responsible for working with our internal teams, industry organisations, and external vendors to define and deliver event programs that drive pipeline and revenue and offer creative experiences to boost our brand profile. You would be responsible for organising and managing our presence at trade shows, our own-hosted client events, internal events and webinars.

What you'll do:

  • Develop the strategy and execution plans for the right event at the right time based on 8x8’s ideal customer profile.

  • Close collaboration with management, marketing and sales to bring together best-in-class execution of proprietary and industry events for the company.

  • Develop and execute on all three phases of event strategy and execution including pre-event planning, on site execution and post event follow-up.

  • Manage an integrated plan for attendance at each event which includes internal and partner orchestration, booth design and overall onsite experience, pre- and post-event interactions.

  • Vendor sourcing and management as well as facilities management, audio-visual, room layouts and design.

  • Contracting, negotiations, and compliance ensuring we map to event budgets and financials.

  • Collaborate on and contribute to developing overall event experience as a reflection of the 8x8 brand. Understand 8x8’s brand and product positioning with the ability to ensure consistent, on-brand messaging at events.

  • Effectively manage external relationships (agencies, vendors) and internal teams to support flawless execution of events.

  • Partner and collaborate with the demand generation, branding, campaigns and social marketing teams around event promotion.

  • Organise and manage the marketing events calendar.

  • Gather and track ROI, engagement analytics and feedback to consistently assess opportunities for improvement.

  • Effectively manage large budgets and be a good negotiator.

  • Bring energy, creativity, and new ideas to build a successful event experience.

  • Conduct post event debriefs with key stakeholders in sales, sales development, sales engineering and other key contributors of the event.

  • Regularly assess and communicate event ROI to marketing and sales leadership.

  • Document and communicate event activity to internal teams including marketing leadership and peers, sales leadership and sellers, sales development representatives and all other internal contributors to establish awareness and participation towards event success.

  • Willingness and excitement to travel approximately 20-30%.

What you'll bring:

  • Ability to think strategically as it pertains to targeting the Ideal Customer Profile via events - both digital and physical.

  • A history of program development and execution but can also perform tactical duties as required.

  • Solid understanding of event marketing, management and logistics.

  • Commercially-savvy. Understands ROI.

  • 12+ years of event management and planning experience, including experience working in a SaaS or B2B technology company.

  • Effective communicator - both verbal and written - with strong interpersonal skills.

  • Experience managing and delivering against multiple projects simultaneously in a very fast-moving environment.

  • Creative and innovative with an ‘out of the box’ mindset.

  • Self-motivated, proactive contributor.

  • Extremely organised with great attention to detail.

  • Flexibility – ability to think on your feet.

  • Communication to internal stakeholders with succinct, crisp and accurate event information while managing the sub-projects and details behind the scenes.

The compensation range reflects the Company’s good faith belief at the time of posting. 8x8 has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. The range above reflects the potential base pay across the U.S. for this role; the applicable base pay range will depend on what ultimately is determined to be the candidate’s primary work location. Further, individual base pay depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience, knowledge, success, education and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time. Certain roles are eligible for additional rewards, including discretionary merit increases, bonus and/or stock. Certain roles have the opportunity to earn sales variable compensation incentives based on the terms of the plan and the employee’s role.

Salary Ranges:

$116,625.00 - $194,375.00

8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

For 8x8 jobs located in the US: 8x8 participates in the E-Verify program.

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