BARBRI seeks an experienced Business Development Representative (BDR) to generate and qualify leads through research, outreach, and some inbound inquiries. Responsibilities include lead generation, cold calling, email campaigns, and CRM management (Salesforce). Collaborating with sales and marketing, the BDR will focus on legal/law firms while exploring opportunities in accounting, corporate, and government sectors. They’ll also qualify and close deals outside assigned territories.

The Ideal candidates have 3-5 years of proven success in continuing education or training services, with a preference for legal industry knowledge. They should excel at strategic thinking, setting priorities, and creating actionable account plans. A bias for action and cross-functional collaboration is key. Top performers can quickly advance to a Business Development Manager role.

Key Responsibilities

• Lead Generation: Conduct thorough market research to identify potential clients within target demographics, utilizing various data sources to build qualified lead lists
• Outbound Outreach: Initiate contact with prospective clients through cold calls, emails, and social media engagement to introduce the company’s offerings and gauge interest
• Lead Qualification: Process and qualify inbound leads and schedule meetings with appropriate sales representative or turn back to inside sales team if necessary
• Sales Pipeline Management: Manage leads throughout the sales funnel, tracking progress and activity within the CRM system
• Appointment Scheduling: Schedule qualified leads for sales presentations and consultations with the appropriate sales representative
• Content Creation: Develop compelling email sequences and social media messaging tailored to different prospect personas
• Sales Collaboration: Work closely with the sales team to provide necessary lead information and ensure smooth handoff of qualified prospects
• Data Analysis and Reporting: Track key sales metrics, analyze campaign performance, and identify area for improvement
• Revenue Generation: Close sales for leads in unassigned territories and pass on to Client Success team

Additional Responsibilities

• Maintain accurate account opportunity tracking that focuses on deal confidence and the timing of revenue, in the client relationship management system.
• Work with sales and marketing to agree and execute on a multi-channel sales strategy.
• Quickly assess the company’s product offerings and align them with channel sales opportunities.
• Utilize a consultative sales model focused on the partner benefits of delivering skills-based learning to legal support staff, legal professionals, corporate and accounting professionals.
• Rapidly develop and show progress in execution of the Sales Strategy.
• Work with sales leaders to quickly come up to speed on BARBRI’s history and presence in the Legal Education market.

Required Skills:

• Understanding of sales cycles and ability to identify potential pain points and needs of prospective clients
• Strong prospecting and lead generation skills, including cold calling and email outreach
• Able to manage multiple deal types across different customer channels and product lines, with different use cases.

• Ability to create strategy and execute according to plan to reach revenue goals.
• Excellent communication and interpersonal skills, with the ability to build rapport with potential clients over the phone and email
• Can identify channels to market, fully understand target messaging and product propositioning for key markets.
• Prioritizes and plans work activities, uses time efficiently and develops realistic action plans.
• Adapts to changes in the work environment, manages competing demands and is able to deal with frequent change, delays or unexpected events.
• Proficient in CRM software (preferably Salesforce) to manage lead data and track sales activity
• Ability to learn quickly about the company’s products and services to effectively communicate their value proposition
• Detail oriented with a focus on data accuracy

Qualifications:

• Excellent communications
• Outstanding presentation and speaking skills. Proven experience in public speaking is a plus.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

• Minimum of 3 years of experience qualifying leads and/or selling continuing education or similar product/service, in a high paced, competitive environment.

Travel Requirements: Minimal travel 20%

Thrive Beyond the Basics: Our Perks Package

We believe your dedication deserves more than just a paycheck. That's why we offer a comprehensive perks package designed to support your well-being and fuel your passions. Here's a taste of what awaits you:

• Competitive Benefits: Health, dental, vision, and life insurance plans to keep you and your loved ones covered. Plus, a healthy contribution to your 401(k) retirement savings.
• Work-Life Harmony: We prioritize a healthy balance. Enjoy generous paid time off, including vacation, sick leave, volunteer and other "personal" days, to recharge and explore your interests.
• Wellness Programs: Stay healthy and happy with an on-site fitness facility in our HQ, discounts on gym memberships, and wellness initiatives to support your physical and mental well-being.
• Continuous Learning Opportunities: As an education company, we believe in the power of learning. Access our extensive library of educational resources, courses, and workshops to enhance your skills and knowledge in both professional and personal development areas.
• Flexible Work Arrangements: We understand the importance of work-life balance. Enjoy flexible work hours and remote work options, allowing you to manage your schedule and responsibilities effectively.
• Opportunities for Growth and Advancement: We're committed to helping you reach your full potential. Benefit from opportunities for career growth and advancement through mentorship programs, volunteer opportunities, performance evaluations, and ongoing feedback/coaching sessions.
• Employee Assistance Program: Life can be unpredictable, and we're here to support you through challenging times. Access our employee assistance program for confidential counseling, legal assistance, and other support services.
• And More!

At BARBRI, we believe that investing in our employees leads to mutual success. Join us and be part of a passionate team dedicated to transforming education through innovative technology.

BARBRI is an equal opportunity employer and is committed to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We believe that diversity fosters creativity, innovation, and success. We are dedicated to creating an inclusive environment where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Join us in our mission to empower individuals through education and technology. We welcome candidates from all backgrounds to apply and help us build a diverse and inclusive workforce.

Department

Professional Education

Locations

Dallas, TX

Remote status

Fully Remote

Yearly salary

$60,000 - $70,000

Employment type

Full-time

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