BARBRI Global is a global learning company dedicated to meeting the legal education and specialized training needs of law students, attorneys, and other professionals throughout their careers. Building on the success of its core bar courses, which have helped more than 1.3 million lawyers around the world pass a U.S. bar exam, BARBRI offers a comprehensive suite of learning solutions for higher education institutions and law-related businesses.

BARBRI Global is also the leading provider of legal education materials and digital learning solutions ranging from law school courses to topical overviews authored by distinguished law faculty and award-winning teachers. BARBRI's comprehensive portfolio covers products for U.S. bar prep, LSAT prep, curriculum, assessment, global license preparation, online program management, legal education materials, and professional development. BARBRI Global, founded in 1967, is a Francisco Partners portfolio company headquartered in Dallas, Texas, with offices throughout the United States and around the world.

Position Summary:

BARBRI is seeking a strategic individual who is interested in an opportunity to work within a world-class marketing department. The ideal candidate will have a minimum of 3 years of experience managing email campaigns in HubSpot and Marketo and possess the ability to navigate, understand, and leverage a complex database. They will help to optimize a best-in-class email marketing program and lead the charge around the execution of our nurturing and segmentation strategy. They will be a key member of the team, working to execute successful email programs/campaigns that will help to drive revenue by attracting, nurturing and retaining both B2C and B2B legal learner markets worldwide.

Key Responsibilities:

• Work cross-functionally within marketing, sales and operations to build and execute impactful email strategies and campaigns that leverage best practices and dynamic new tactics in alignment with our marketing strategy

• Build and deploy automated emails and workflows using HubSpot , Marketo and Drip

• Manage email lists and audience segmentation to ensure relevant, personalized messaging

• Ensure that lists are up-to-date. Collaborate with operations to maintain/improve database and list hygiene

• Analyze email campaign performance data and make recommendations for optimizations and improvements

• Perform thorough quality assurance testing of emails to ensure they render correctly across various devices and email clients

• Collaborate within marketing to help optimize integrated digital marketing campaigns to drive results and maximize ROI across channels. In addition to email, channels include organic/paid social, SEO/SEM, retargeting/display, events/webinars, blogs, print

• Love using data to create new customer engagement and conversion strategies

• Continuously test and optimize email campaigns to improve engagement and conversion rates

• Evaluate emerging tactics and techniques. Provide thought leadership and perspective for adoption as appropriate

• Ensure email campaigns comply with email marketing best practices and legal requirements

• Contribute to a master calendar that aligns targeted marketing and sales efforts with marketing campaigns

• Be a brand advocate by ensuring all tactics/campaigns reflect the BARBRI brand and audience preferences
  

Personal Attributes:

• Customer-centric, proactive and strategic in identifying ways to nurture or engage various audience segments

• Self-starter who excels in a fast-paced environment

• Have the ability to lead cross-functional team projects as well as individually execute tactics

• Exceptional interpersonal, influencing and persuasion skills; ability to interact and communicate with all levels of the organization and work within a team

• Ability to multi-task and balance competing priorities and tight deadlines in a fast-changing environment

• Ability to organize work effectively, conceptualize and prioritize objectives and exercise independent judgment based on an understanding of organizational policies and activities

• Strong writing skills with the ability to edit existing content, review new content written by others or develop original content

• Professional demeanor and positive attitude yet willing to question status quo in order to improve marketing programs

• This individual will primarily work remotely and should have the flexibility to work with individuals around the world in various time zones

• Comfortable handling a demanding workload and a high level of responsibility

Skills and Experience:

• 3+ years of progressive experience in digital marketing and communications

• Experience working with Marketo strongly preferred; experience with Hubspot and Salesforce CRM is a plus

• Marketo Certified Expert (MCE) certification preferred

• Excellent verbal and written communication and presentation skills

• Must be highly organized and self-motivated with a sense of urgency

• Bachelor’s degree in marketing or related field

• Strong independent project management skills

• Capable of handling multiple tasks with competing priorities under minimal supervision

• Able to think critically and exercise independent judgment and discretion

• High levels of integrity, autonomy, and self-motivation

• Excellent organizational and project management skills

• Strong communication and collaboration skills

• Must be able to fluently speak, read, and write English

If you are a self-motivated individual who is passionate about email marketing and has a proven track record of success with marketing automation platforms, particularly HubSpot and/or Marketo, we encourage you to apply for this exciting opportunity to join our team.

Thrive Beyond the Basics: Our Perks Package

We believe your dedication deserves more than just a paycheck. That's why we offer a comprehensive perks package designed to support your well-being and fuel your passions. Here's a taste of what awaits you:

• Competitive Benefits: Health, dental, vision, and life insurance plans to keep you and your loved ones covered. Plus, a healthy contribution to your 401(k) retirement savings.
• Work-Life Harmony: We prioritize a healthy balance. Enjoy generous paid time off, including vacation, sick leave, volunteer and other "personal" days, to recharge and explore your interests.
• Wellness Programs: Stay healthy and happy with an on-site fitness facility in our HQ, discounts on gym memberships, and wellness initiatives to support your physical and mental well-being.
• Continuous Learning Opportunities: As an education company, we believe in the power of learning. Access our extensive library of educational resources, courses, and workshops to enhance your skills and knowledge in both professional and personal development areas.
• Flexible Work Arrangements: We understand the importance of work-life balance. Enjoy flexible work hours and remote work options, allowing you to manage your schedule and responsibilities effectively.
• Opportunities for Growth and Advancement: We're committed to helping you reach your full potential. Benefit from opportunities for career growth and advancement through mentorship programs, volunteer opportunities, performance evaluations, and ongoing feedback/coaching sessions.
• Employee Assistance Program: Life can be unpredictable, and we're here to support you through challenging times. Access our employee assistance program for confidential counseling, legal assistance, and other support services.
• And More!

At Barbri, we believe that investing in our employees leads to mutual success. Join us and be part of a passionate team dedicated to transforming education through innovative technology.

Barbri is an equal opportunity employer workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We are dedicated to creating an inclusive environment where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Join us in our mission to empower individuals through education and technology. We welcome candidates from all backgrounds to apply and help us build an inclusive workforce.

Department

Bar Review Corporate Marketing

Locations

Dallas, TX, Eagan, MN

Remote status

Fully Remote

Yearly salary

$75,000 - $85,000

Employment type

Full-time

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