Betterment

betterment.com

Betterment is an automated investing platform that simplifies wealth management for individuals through curated portfolios, tax-efficient tools, and personalized financial planning. With over $50 billion in assets under management and a client base exceeding 900,000, Betterment offers a range of services including automated investing, high-yield cash accounts, and retirement planning. The company differentiates itself with its user-friendly technology, low fees, and commitment to fiduciary standards, making it a leader in the robo-advisory space. Betterment's innovative approach to investing, including features like tax-loss harvesting, positions it strongly in the competitive financial services market.