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Product Marketing Manager



Marketing & Communications, Product
United States · Remote
Posted on Friday, December 22, 2023

BeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cyber security SaaS portfolio.

Our culture of flexibility, trust, and continual learning means you will be recognized for your growth, and for the impact you make on our success. You will be surrounded by people who challenge, support, and inspire you to be the best version of yourself.

The Role

As a Product Marketing Manager, you will drive and own the go-to-market strategy for BeyondTrust's privileged password and secrets management solutions. The position performs a key role in bringing products to market, driving competitive sales and channel programs, delivering content for campaigns and enablement, and other defined objectives that drive revenue growth, market leadership and awareness. The position reports to the Director of Product Marketing and provides excellent opportunity for visibility and growth.

What You’ll Do

  • Be the driving force behind getting BT products and solutions to market, driving growth (revenue and adoption) - and keeping them top of the pack. This includes developing and driving the go-to-market strategy for the BeyondTrust products in the Secrets Management and DevOps security areas.
  • Be the overarching voice of our customers by understanding current and emerging market needs and then translating them into compelling messages.
  • Be the mastermind of our messaging and buyer enablement, by defining, managing, and evolving differentiated competitive messaging and market positioning.
  • Deliver and manage content to assist with the development and execution of marketing campaigns and demand generation programs.
  • Launch new – or update existing – solutions working with product management, sales, operations, marketing, training, and support functions.
  • Be technically curious and display a foundational level of technical understanding of the solution, market segment and customer needs.
  • Provide the entire organization with strategic intelligence and actionable insights that enable us to exploit emergent opportunities.

What You’ll Bring

  • 2-3 years of experience in product marketing and with security software products.
  • Experience in one of the following domains/areas (secrets management, continuous integration, application security, continuous delivery, containers, kubernetes, privileged access management, secrets management)
  • Outstanding English communication skills to explain and translate complex technical concepts into simple and intuitive communications.
  • Able to coordinate across many teams and iterate and deliver in a fast-moving environment.
  • Proven experience being self-directed and working with minimal supervision.
  • Data-driven, use data to measure results and inform decision making and strategy development.
  • Experience with Software-as-a-Service offerings a plus.
  • Experience designing sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.

Better Together

Diversity. Inclusion. They’re more than just words for us. They are the guiding values of how we build our teams, cultivate leaders, and create a culture where people feel connected.

We take care of our employees so they can take care of our customers. Customers who come from all walks of life just like us. We hire incredible people from diverse backgrounds because when we are different together, we are stronger together.

About Us

BeyondTrust is the worldwide leader in intelligent identity and access security, enabling organizations to protect identities, stop threats, and deliver dynamic access. We are leading the charge in innovating identity-first security and are trusted by 20,000 customers, including 75 of the Fortune 100, plus a global ecosystem of partners.

Learn more at www.beyondtrust.com.