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Danish speaking Product Marketing Manager with SaaS experience



Marketing & Communications, Product
Ballerup, Denmark · Odense, Denmark
Posted on Tuesday, June 4, 2024

Are you ambitious and passionate about product marketing, software and simplifying the complex? And do you want to deliver excellent product content and communication in cooperation with multiple stakeholders across EG? Then this might be the right job for you!

We are seeking a talented and experienced Product Marketing Manager to join our marketing & communications team in EG. In this role, you will be responsible for developing product marketing content to drive awareness, demand, and adoption of our SaaS products. You excel at simplifying complex and detailed information, making it easy to understand and adaptable for various communication channels. If you have Software as part of your DNA, with the ability to translate features and functions into benefits for the customer, we would like to hear from you!

You will be part of the Marketing & Communications department in EG, where we today have 30+ profiles with different backgrounds within marketing & communication. We value teamwork, open dialogue and collaboration across teams highly. Our most important priority is to create a demand for our many industry-specific software products, to drive value for the business and EG.

Key responsibilities

In this role you will be responsible for:

  • Product Positioning and Messaging: Define and articulate compelling value propositions, product positioning, and messaging that resonate with target customers and differentiate our SaaS offerings in the market.
  • Marketing Collateral and Content Creation: Collaborate with cross-functional teams to develop high-quality marketing collateral, sales enablement materials, and customer-facing content that effectively communicates product value and benefits.
  • Product Communication: Responsible for product content on website is aligned with product value proposition, Unique Selling Points and key messaging.
  • Sales Enablement: Partner with product management and the sales team to develop pitch decks, training materials, and resources that empower sales reps to effectively position and sell our SaaS products in the market.


  • Bachelor's degree in marketing, communication, business, or related field; candidate preferred.
  • 3+ years of experience in Product Marketing, preferably in the SaaS or technology industry.
  • Proven track record of creating successful product content that drives business results.
  • Excellent communication, presentation, and storytelling skills, with the ability to effectively articulate complex concepts to diverse audiences.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • You are fluent in written and oral Danish and English.

We offer you:

  • An interesting and challenging career opportunity with one of the largest Nordic software companies with +2500 employees.
  • A dynamic environment where you can develop both professionally and personally.
  • Great colleagues with a good sense of humor, an informal and dynamic culture, and great opportunities for personal and professional development.
  • Flexibility and the possibility to work remotely a couple of days a week.

Your primary office location will be in Ballerup, Odense or Århus in Denmark.


If you would like more information before you apply, you are welcome to contact VP Marketing & Communication, Nina Maj Fjordvald, at nimfj@eg.dk. We evaluate the applications on an ongoing basis and recruit when the right candidate is found, so please send your CV and application as soon as possible. All inquiries are handled confidentially.

We craft the vertical software of tomorrow, bringing sustainable impact to customers and society. We always strive to improve: We are a dedicated team of innovators and problem solvers. As an integral part of our culture, we take responsibility for our contribution to customers, each other, and the society we live in.

Read more: About EG or watch this short video: We are EG - YouTube if you want to know how the software we deliver makes a difference for many users every day. You can also watch our latest video here, where four of our dedicated colleagues share their experience of working in EG