Sr. Product Marketing Manager, Data Security & DSPM
Forcepoint
Who is Forcepoint?
Forcepoint simplifies security for global businesses and governments. Forcepoint’s all-in-one, truly cloud-native platform makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property no matter where people are working. 20+ years in business. 2.7k employees. 150 countries. 11k+ customers. 300+ patents. If our mission excites you, you’re in the right place; we want you to bring your own energy to help us create a safer world. All we’re missing is you!
Data security is being redefined in the age of AI. Enterprises are moving from policy-based prevention to posture-based protection — demanding visibility, analytics, and control across SaaS, cloud, and structured data environments.
As the Senior Product Marketing Manager for Data Security and DSPM, you will be the voice of the customer and the architect of Forcepoint’s data security story — shaping how we position, message, and bring to market solutions that unify DLP, DSPM, AI mesh, and data-centric risk analytics. You’ll collaborate closely with Product, Sales, and Growth to drive market awareness, field confidence, and measurable pipeline impact.
What You’ll Do
Strategic Positioning & Messaging
Define the differentiated messaging framework for Forcepoint’s Data Security Everywhere and DSPM portfolios — highlighting outcomes, not features.
Translate technical capabilities (data classification, lineage, AI-powered discovery, risk analytics) into clear business value for CISOs, security architects, and compliance leaders.
Own competitive storytelling vs. DSPM and data-first security vendors (Cyera, Varonis, Netskope, Zscaler, Microsoft).
Go-to-Market Leadership
Partner with Product Management to influence roadmap prioritization through customer, field, and market insight.
Build and execute GTM launch plans for new data security releases, cross-sell motions (e.g., DLP → DSPM → Cloud), and platform integrations.
Develop enablement content and training for Sales, SEs, Partners, and Marketing to align around the value story and customer journey.
Market Intelligence & Analyst Engagement
Lead voice-of-the-analyst programs (Gartner, Forrester, IDC) — ensuring new innovations (AI Mesh, adaptive policy, structured data protection) are accurately reflected in research.
Maintain an always-on pulse on emerging data risk trends, regulations, and AI adoption across verticals such as Financial Services, Pharma, and Public Sector.
Content & Campaigns
Partner with Campaigns and Demand Gen to deliver compelling top- and mid-funnel narratives (thought leadership, threat reports, customer stories, executive guides).
Shape and contribute to events such as Forcepoint Aware, partner roadshows, and analyst briefings.
Act as a company spokesperson and thought leader in content, webinars, and field engagements.
What You Bring
7+ years of B2B product marketing or GTM experience, preferably in cybersecurity, data security, or adjacent SaaS domains.
Deep understanding of data protection, DSPM, DLP, CASB, insider risk, and/or AI governance.
Ability to simplify complex concepts into clear, differentiated stories for executive and technical audiences.
Strong collaboration skills across product, sales, and marketing functions with experience launching and scaling global campaigns.
A track record of driving measurable impact from pipeline acceleration to analyst recognition.
Exceptional writing and storytelling skills; ability to create both board-level narratives and tactical enablement assets.
Bachelor’s degree required; MBA or equivalent experience preferred.
Why Forcepoint
At Forcepoint, we are redefining data security for an AI-powered world — where protection follows the data, not the perimeter. Join a global team of builders, storytellers, and innovators who believe security should accelerate business, not slow it down.
#LI-DNI
Don’t meet every single qualification? Studies show people are hesitant to apply if they don’t meet all requirements listed in a job posting. Forcepoint is focused on building an inclusive and diverse workplace – so if there is something slightly different about your previous experience, but it otherwise aligns and you’re excited about this role, we encourage you to apply. You could be a great candidate for this or other roles on our team.
The policy of Forcepoint is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.
Forcepoint is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by sending an email to recruiting@forcepoint.com.
Forcepoint is a Federal Contractor. Certain positions with Forcepoint require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.
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