Director, Lifecycle Marketing (B2B)
GoodRx
Marketing & Communications
Santa Monica, CA, USA · San Francisco, CA, USA · New York, NY, USA
Posted on Thursday, March 23, 2023
GoodRx is America’s healthcare marketplace. Each month, millions of people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save $35 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
About the Role
GoodRx is seeking a Director of Lifecycle Marketing to lead CRM strategy and initiatives for Business-to-Business programs across GoodRx. Reporting to the Sr. Director, CRM & Marketing Automation, you will work with various stakeholders and cross-functional teams to develop and execute lifecycle marketing campaigns that will drive growth, retention, and revenue. You will also be a key stakeholder in shaping our B2B technical roadmap for CRM.
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