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Salesforce Marketing Cloud Technical Lead [CRM]



Marketing & Communications, IT, Sales & Business Development
Santa Monica, CA, USA
Posted on Saturday, August 26, 2023
GoodRx is America’s healthcare marketplace. Each month, millions of people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save over $60 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
About the Role:
GoodRx is seeking a CRM Salesforce Marketing Cloud (SFMC) operations lead to support the creation, execution and technical support of cross-channel campaigns across business units in the SFMC platform.
You will collaborate and work with various teams to design & implement end to end robust solutions & multi-channel campaigns within the CRM ecosystem. You will stitch together complex business requirements and translate them into technical solutions within the platform. You will guide the campaign execution resources on best practices in developing and executing campaigns and optimizing features & capabilities. You will take ownership of troubleshooting issues within the platform by collaborating with Salesforce and internal tech teams. You are an independent problem solver who is excited to dive into new solutions and provide recommendations within SFMC and audience creation in SF CDP.


  • Serve as internal resident expert on SFMC campaign solution design & implementation for all components within SFMC platform for CRM communications
  • Demonstrate knowledge & skills to design & build high performance, scalable segmentation and campaign solutions on SFMC & SFCDP platform.
  • Lead solution design discussions, develop work effort estimates and present solutions for campaign setup
  • Provide technical guidance on journeys, automation studio, mobile studio, personalization (interaction studio), email studio for new and ongoing campaigns
  • Build, update & maintain data model, manage subscriber in SFMC & SFCDP for outbound communications
  • Translate campaign strategy & requirements into solution blueprint
  • Provide day to day support, technical guidance & expertise to the campaign execution team on setup, maintenance & support
  • Proactively identify opportunities for optimization within the platform to ensure scalable campaign deployment
  • Troubleshoot & perform root cause analysis for issues with campaigns or audience/segmentation used in campaigns
  • Stay up to date with the rapidly changing Salesforce ecosystem, build & integrate new features/functionalities for CRM within the platform.
  • Develop technical expertise in CRM tools used by the team

Skills & Qualifications:

  • 3+ years of large scale corporate SFMC platform development & maintenance
  • 5+ years of leading as the Salesforce Marketing Cloud technical expert
  • Demonstrated expertise in data modeling, complex communication deployment
  • Expertise in building communications (emails, push, in-app, sms) in SFMC
  • Experience building cloud pages, writing AMPScripts
  • Excellent communication and organization skills with proven ability to grow relationships with key partners
  • Must be detail oriented with an eye for overall user experience, gaps in existing use cases and propose technical solutions to address the findings
  • Bachelor’s Degree in engineering, math, computer science, information technology or related discipline
  • Salesforce Marketing Cloud certifications required
  • Hands on experience with Segment, Redshift, Salesforce preferred
  • Experience with Salesforce CDP is a plus
  • Excellent communication skills
Compensation decisions are determined using a variety of factors such as skill set, experience, and education or certifications. If we extend an offer for employment, we will consider all individual qualifications. Below are our salary ranges for this position based on office location:
San Francisco Office: $151,000 - $242,000
New York & Seattle Office: $139,000 - $222,000
Santa Monica Office: $126,000 - $202,000
GoodRx also offers additional compensation programs such as annual cash bonuses, annual equity grants for most positions, and generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 11 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!
At GoodRx, we deeply value in-person connection and collaboration, which is key to our company culture. GoodRx is a hybrid work environment, and we ask employees to be in the office a minimum of twice a week at one of our hubs in Seattle, San Francisco, and New York City.
We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved over $60 billion using GoodRx and millions of consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.