Sr. Demand Gen Specialist Job Description

Marketing at GoTo

Being direct and relatable makes work and life easier for everyone. From storytelling and content to influencer relations and user lifecycle campaigns, the Marketing team at GoTo sets the stage for how we interact with customers, prospects and employees. When you become a part of this team, you will directly be impacting the business, revenue, and image of GoTo. Come discover with us.

Your Day to Day

As a Sr. Demand Gen Specialist you would be working on:

Demand Gen Planning --- You will develop and execute quarterly marketing plans focused on delivering MQL and Pipeline targets for our Remote Solutions portfolio in North America

Budget Management --- You will confidently and effectively manage quarterly budgets to achieve quarterly marketing goals

Testing --- You will work with internal and external stakeholders to setup quarterly testing plans in a fast-paced, agile environment for continuous improvement of marketing metrics

Optimization --- You will analyze data to monitor the success of programs, optimize activities, and identify areas of opportunity using a data-driven approach.

What We’re Looking For

As a Sr. Demand Gen Specialist, your background will look like:

• 5+ years of experience in a similar role working on a team focused on growing awareness and demand for SMB and Enterprise-level products

• Proven success managing and executing multi-channel demand generation campaigns

• Deep understanding of B2B marketing funnel and lead progression from lead to MQL, MQL to Opportunity, and Opportunity to Pipeline

• Strong organizational skills with the ability to manage competing priorities

• Familiarity with a range of martech and analytics tools (our stack includes Salesforce, Marketo, Terminus, Integrate, DemandBase, Google Analytics)

You’ll be working towards a shared goal with an open-minded and cohesive team that is very much the sum of its parts. At GoTo, we’re passionate about growing a diverse and inclusive work ecosystem because unique takes make us a stronger company, and Stronger Together. We’re committed to creating an inclusive space for everyone, no matter what. That’s how we’ll Be Real, Think Big, Move Fast, and Keep Growing along the way.