Job Description

Where you’ll work: Remote-centric, (U.S., Ireland, UK). Preference for the Eastern U.S. Time Zone

Product at GoTo

At GoTo, we’re passionate about building powerful, flexible-work software that empowers individuals to thrive professionally and personally. We’re also dedicated to fostering a diverse and inclusive work environment where everyone’s unique perspective is valued. When you join a GoTo product team, you’ll play a vital role in this process, seeing your work used by millions of users worldwide. With plenty of opportunities for growth and learning, blaze your own trail with us.

Your Day to Day

As a Senior Product Marketing Manager, you would be working on:

• Conduct Unified Communications & Collaboration (UCC) Market Research ---- You will be the UCC customer champion, understanding their pain points, goals, switching triggers and blockers, while also understanding the market landscape and trends.

• Developing Messaging Frameworks --- You will drive the development of market-ready messaging that is compelling, differentiated, and extensible across GoTo’s UCC solutions.

• Activate Messaging Frameworks --- You will develop an execution plan and be accountable for ensuring that all necessary channels, assets, and stakeholders are utilizing the new messaging framework documents.

• Lead Competitive Intelligence Programs--- You will ensure that we’re always equipped to articulate our proposition in a manner that differentiates us from the rest of the market.

• Manage the Go-To-Market process --- You will be responsible for making sure new products, new features and feature enhancements make their way to the market in a timely and impactful manner.

What We’re Looking For

As a Senior Product Marketing Manager, your background will look like:

• 5+ years general marketing experience (B2B experience preferred); 3+ years in a Product Marketing background required
• Bachelor's Degree in Marketing or a related field
• Proficient in drawing insights and creating actionable outcomes from market research, industry analysis, and customer feedback.
• Experience acting as a customer champion within an organization, showcasing your ability to develop cross-functional relationships and formal feedback channels across customer-facing teams.
• Experience designing and operationalizing Messaging Frameworks.
• Played a key role in the Go-To-Market process in previous roles.

At GoTo, diversity and inclusion are key to creating a thriving and dynamic work environment. Our team of GoGetters is driven to learn, explore, connect, and collaborate, valuing the unique perspectives that everyone brings to the table. We take pride in providing our employees with comprehensive benefits, wellness programs, recognition, and opportunities for learning and development worldwide. Our commitment to creating an inclusive space for everyone, regardless of gender, identity, or background, ensures that all team members can contribute to our success and thrive personally and professionally. Learn more. SaaS, rpj

Annual Base Salary Range: $101,000.00 - $167,000.00

The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.