Job Title: Product Marketing Manager- Payments, Merchant & Print (Engage IQ Postcare) Job Summary: The Product Marketing Manager owns the go-to-market messaging, positioning, and launch execution for RevSpring’s Payments, Merchant, and Print products, and is responsible for positioning Engage IQ postcare solutions in-market. This role partners closely with Product and is able to speak confidently to workflows, value, and differentiation, and to demonstrate solutions when needed. You will translate product capabilities into clear buyer outcomes, enable Sales and Customer teams, and ensure consistent market narratives across channels. Essential Functions: - Own messaging and positioning for Payments, Merchant, and Print products, and ensure Engage IQ postcare solutions are clearly differentiated and consistently represented across all channels.
- Develop solution narratives and value propositions by persona (e.g., revenue cycle, finance, patient access, patient experience), tying capabilities to measurable outcomes (yield, cost-to-collect, payment rates).
- Become a deep subject matter expert on assigned products and workflows (including integrations and key use cases) and maintain demonstration readiness—scripts, demo flows, and supporting assets for live or recorded demos.
- Lead go-to-market planning and execution for new product launches and major releases, coordinating with Product, Sales, Marketing, Client Success, and Operations.
- Create and maintain core market-facing assets: positioning frameworks, pitch decks, sales plays, one-pagers, product pages, customer stories, ROI narratives, FAQs, and objection-handling guides.
- Partner with Product Management on roadmap input by synthesizing feedback from Sales, prospects, customers, and the market; translate product updates into customer-friendly language.
- Drive competitive and market intelligence: track competitors, pricing/packaging trends, and buyer expectations; deliver actionable insights to Product and GTM teams.
- Enable Sales and Customer teams through training, launch toolkits, and ongoing updates; ensure teams can pitch, demo, and defend differentiation in competitive cycles.
- Support strategic opportunities by joining discovery calls and shaping deal-specific narratives and demo strategy.
- Measure and improve GTM effectiveness through content usage, readiness signals, adoption metrics, and win/loss learnings.
Success measured by : - Consistent adoption of messaging and positioning across Sales, Marketing, and Client-facing teams for Payments, Merchant, Print, and Engage IQ postcare solutions.
- Launches delivered on time with complete toolkits and strong internal readiness; new capabilities achieve measurable adoption.
- Sales and Customer teams demonstrate improved pitch and demo confidence, including stronger objection handling in competitive cycles.
- Market and customer insights inform roadmap priorities and help improve win/loss outcomes.
Minimum Requirements: Specific Job Skills: - A healthcare product marketer who is comfortable going deep on product details and translating them into simple, compelling buyer value.
- Confident presenting to internal and external audiences, including executives and cross-functional stakeholders.
- Highly collaborative and organized—able to drive alignment across Product and GTM teams and deliver on launch timelines.
- Data-informed and outcome-oriented; you think in terms of buyer pain, proof points, and measurable impact.
- Demonstrated experience with healthcare payments and/or revenue cycle workflows, including merchant/payment processing concepts and buyer considerations.
- Proven track record owning messaging, positioning, and launches for SaaS or technology products.
- Ability to operate as a product SME and maintain demo readiness (building demo storylines, scripts, and supporting artifacts).
- Strong writing and storytelling skills; experience creating executive-ready and sales-ready content.
- Experience partnering closely with Product Management and cross-functional GTM teams; strong project management skills.
- Experience marketing Print and/or omnichannel patient communications in healthcare (statements, letters, reminders, postcare outreach).
- Familiarity with patient financial engagement and digital payment adoption strategies that reduce bad debt and cost-to-collect.
- Experience with competitive intelligence and sales play development.
- Comfort using tools such as Salesforce, Jira/Confluence (or equivalent), and enablement/content platforms.
Education: Bachelor’s degree Experience: 4+ years of B2B product marketing experience (healthcare technology strongly preferred). Supervision: This role partners closely with Product Management and cross-functional GTM teams and is a visible contributor to launch readiness and market narrative consistency. Certifications: N/A Language Skills: Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from a variety of both internal and external sources. Physical Capabilities: Standard categories The physical capabilities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. RevSpring is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Note: This Job Description may not describe all of the job responsibilities and standards assigned to this position. The duties may change from time to time. RevSpring does not discriminate against any group in hiring or employment practices. Nothing in this job description constitutes a contract for employment.
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