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Sr. Integrated Marketing Manager



Marketing & Communications
United States · Remote
Posted on Thursday, May 2, 2024

Job Description

Where you’ll work: Remote (US – East Coast, UK, or Ireland)

Marketing at GoTo

At GoTo, our marketing team is a closely connected group, passionate about finding new and creative ways to tell stories about our brand and products. We're committed to guiding how the company interacts with customers, prospects, and employees, impacting every aspect of our business worldwide. In our flexible work environment, we encourage and support each other's growth and development, enabling everyone to thrive. If you share our excitement for creating innovative marketing strategies, we'd love to have you join our team.

GoTo is actively searching for a Senior Integrated Marketing Manager to join our organization. In this role, you will be responsible for designing and executing fully-integrated campaigns to drive marketing-generated revenue for our mobile device management solution, Miradore. You will play a central role in bringing our marketing campaigns to life from strategy to execution to optimization.

Your Day to Day

As a Senior Integrated Marketing Manager, you will:

  • Collaborate with Product Marketing, Product Management, and Sales to understand our target personas, our product features, and our product roadmap, using this information to identify untapped opportunities for Marketing to support Miradore’s revenue targets
  • Develop a marketing plan for Miradore (across new customer acquisition and existing customer expansion) and partner with Marketing Leadership to prioritize campaigns throughout the year based on their estimated impact
  • Define new campaign strategies, including the goal, audience, message, content, channel mix, budget, and key performance indicators (KPIs) for each campaign
  • Write campaign briefs that inspire the cross-functional team (e.g., Brand & Creative, Marketing Automation, Marketing Ops, Digital Marketing, Web, Agency Partners, etc.) to deliver compelling creative concepts, assemble innovative tactical plans, craft effective content assets, and meet campaign objectives
  • Provide constructive feedback on campaign creative, ensuring new deliverables speak to the target audience and adhere to channel best practices
  • Develop and maintain documentation on the buyer journey, ensuring that marketing tactics are performing at/above benchmark at each funnel stage (i.e., Awareness, Consideration, Decision, Purchase)
  • Partner with international teammates to obtain input on new campaigns and adapt your approach to execute campaigns at a global scale
  • Partner with Marketing Analytics to establish performance metrics and measurement cadences for each campaign, recommending campaign optimizations and strategic shifts as appropriate

What We’re Looking For

As the Senior Integrated Marketing Manager, your background will look like:

  • 5-7+ years general marketing experience (B2B experience preferred) with 4+ years in Campaigns, Demand Generation, or Integrated Marketing
  • Experience with owning and delivering a marketing-generated revenue target
  • Experience with promoting Freemium products sold via eCommerce
  • Experience with using marketing to build demand in Europe (in addition to North America)
  • Strong understanding of campaign strategy, especially audience definition, messaging and content development, journey mapping, budgeting, forecasting, and measurement
  • Understanding of Salesforce, Tableau, Hubspot, and Marketo

At GoTo, diversity and inclusion are key to creating a thriving and dynamic work environment. Our team of GoGetters is driven to learn, explore, connect, and collaborate, valuing the unique perspectives that everyone brings to the table. We take pride in providing our employees with comprehensive benefits, wellness programs, recognition, and opportunities for learning and development worldwide. Our commitment to creating an inclusive space for everyone, regardless of gender, identity, or background, ensures that all team members can contribute to our success and thrive personally and professionally.

Learn More.

Annual Base Salary Range: $110,500.00 - $183,500.00

The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.