Where you’ll work: United States (Remote); Geographical preference for Boston, MA or Salt Lake City, UT

Marketing at GoTo

At GoTo, our marketing team is a closely connected group, passionate about finding new and creative ways to tell stories about our brand and products. We're committed to guiding how the company interacts with customers, prospects, and employees, impacting every aspect of our business worldwide. In our flexible work environment, we encourage and support each other's growth and development, enabling everyone to thrive. If you share our excitement for creating innovative marketing strategies, we'd love to have you join our team.

Overview

Reporting to our Chief Commercial Officer, we are looking for a senior marketing executive to lead and scale the full-stack marketing function for our Unified Communications & Collaboration (UCC) business line. This role functions as a divisional CMO, owning the end-to-end marketing strategy, execution, and performance across all channels—from brand to demand to digital commerce. This role has expanded in scope and now includes ownership of our digital media and e-commerce operations within the UCC business. We are seeking a strategic leader with deep expertise in performance marketing, product positioning, lifecycle management, and go-to-market strategy — a proven business partner who can operate at the executive level, drive growth, and elevate our global marketing capabilities.

Your Day to Day

As Vice President, Marketing for UCC, you would be working on:

Strategic Leadership & Planning

• Own the UCC business line’s marketing strategy, aligned to commercial objectives, revenue goals, and customer needs
• Act as a trusted thought partner to the GM and CCO; serve as the senior-most marketing executive for the business
• Translate business strategy into clear, measurable marketing priorities

Full-Stack Team Leadership

• Build and lead a high-performing, cross-functional marketing team spanning demand generation, product marketing, partner marketing, and digital/e-commerce marketing
• Manage marketing budget, ensuring smart allocation across brand, demand, digital, and partner programs
• Foster a results-driven, accountable team culture with a focus on outcomes over activity

Digital, Paid Media & E-Commerce

• Lead UCC's digital marketing and e-commerce operations, including paid media strategy, conversion optimization, digital analytics, and web experience
• Oversee direct and partner-led online sales funnels to drive product signups and pipeline
• Optimize digital experiences for buyer journeys and customer lifecycle conversion

Go-to-Market Execution

• Develop and drive high-impact go-to-market plans for new product releases, campaigns, and growth initiatives
• Lead messaging and positioning across all customer segments and routes to market
• Ensure tight collaboration with product, sales, CS, and centralized marketing teams

Brand, Positioning & Communications

• Serve as brand steward for the UCC business line, ensuring alignment with corporate messaging while delivering business-specific impact
• Oversee integrated communications, content strategy, and brand expression in partnership with corporate teams

Performance & Analytics

• Define, track, and report on marketing KPIs, including pipeline generation, CAC, retention impact, and digital performance metrics
• Drive a culture of accountability, optimization, and rapid iteration based on insights

What We’re Looking For

As Vice President, Marketing for UCC, your background will look like:

• 15+ years of progressive marketing experience with 7+ years leading multi-functional teams
• Demonstrated ownership of a full marketing portfolio (Inc., brand, demand, digital, product marketing) in a SaaS or technology company
• Experience leading digital performance marketing and e-commerce functions—ideally in a product-led or hybrid GTM model
• Strong background in building and scaling marketing organizations, including hiring, team design, and leadership development
• Track record of delivering measurable growth through integrated campaigns and digital strategy
• Deep expertise in go-to-market strategy, product positioning, customer journey optimization, and lifecycle marketing
• Executive presence, excellent communication skills, and the ability to influence C-level stakeholders
• Bachelor's degree required; MBA or advanced degree preferred
• U.S.-based experience preferred; familiarity with North American SaaS markets a must

What We Offer

At GoTo, we believe in supporting our employees with a comprehensive range of benefits designed to fit your life—at work and beyond. Here are just some of the benefits and perks you can expect when you join our team:

• Comprehensive health benefits, life and disability insurance, and fertility and family-forming support programs
• Generous paid time off, paid holidays, volunteer time off, and quarterly self-care days and no meeting days
• Tuition and reading reimbursement programs to support your continuous learning and professional growth
• Thrive Global Wellness Program, confidential Employee Assistance Program (EAP), as well as One to One Wellness Coaching
• Employee programs—including Employee Resource Groups (ERGs), GoTo Gives, and our charitable matching program—to amplify your connection and impact.

At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed. Learn more. rpj

Benefits: Comprehensive health insurance (medical, dental, vision), 401(k) plan with discretionary company match, paid time off, employee discount programs, Short Term and Long Term Disability, Basic Life Insurance, and fertility benefits.

The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.