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SEO Analyst



Marketing & Communications, IT
Posted on Wednesday, May 8, 2024


​​About LegalZoom

We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts.

As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further.

With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions.


Since March 2020, our Zoomers have worked remotely and reported an overall better work-life balance with more time for family and personal wellness.

At the end of 2021, LegalZoom made the official commitment to being a remote-first company. Remote-first means that there is no expectation that Zoomers come into an office for a fixed number of days outside of those employees identified as essential onsite workers. While we remain a remote-first culture, our local offices have evolved as collaboration spaces for Zoomers to meet and engage in person.

This position will be (remote/or SF Bay Area, LA Metro, and Austin Metro office location/s).


As an SEO Analyst, you will manage and optimize search engine marketing campaigns across both Google and Bing. You will be responsible for analyzing data, identifying trends and insights, and continuously improving the performance of campaigns to meet goals and objectives.

You will

Develop optimization strategies that increase the LegalZoom search engine results rankings

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve search visibility

Partner hand-in-hand with the SEO team, editorial team, SEM team, Product and PMM to understand priorities and drive growth.

Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences

Work with editorial and marketing teams to drive SEO in content creation and content marketing

Research and implement search engine optimization recommendations - across different content types

Create and execute internal linking strategy

Determine measurable goals that demonstrate improvement in marketing efforts

Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content

Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout LZ.com and marketing materials

Deliver keyword research, briefs, copy optimizations and maintain content master pipeline

Train writers on SEO best practices

You have

Bachelor's degree in marketing, statistics, or a related field.

3+ years of experience in search engine optimization

Strong analytical skills and ability to interpret data to make informed decisions and recommendations.

Excellent communication skills and ability to present data and insights to internal stakeholders.

Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.

Experience with Google’s services, including Analytics, Ads and Search Console

Demonstrated understanding and deployment of EEAT / helpful content update implications

A functional understanding of HTML and CSS

The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, CWV, and related skills

Understanding nuances between broad/head-term SEO while also building an effective and long-tail search strategy

A deep understanding of mobile strategy and how it relates to SEO

Experience in building inbound organic search traffic and improving SERPs

A background in creating reports highlighting pertinent SEO data and search performance

An up-to-date, working knowledge of current, past, and future trends in the SEO industry

LegalZoom is a remote-first company and the national range for this role is ($104,600- $135,650). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

Medical, Dental, Vision Insurance

401k, With Matching Contributions

Paid Time Off

Health Savings Account (HSA)

Flexible Spending Account (FSA)

Short-Term/Long-Term Disability Insurance

Plus other wellness benefits to include:


Mental Health

One Medical

Fringe lifestyle benefits up to $250

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.