Senior Product Marketing Manager
LegalZoom
Description
About LegalZoom
We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts.
As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further.
With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions.
In an effort to foster a better work-life balance, LegalZoom is committed to a remote-first work environment. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more.
Overview
As a Senior Product Marketing Manager, you will help drive LegalZoom’s growth by shaping product vision and consumer perception across our business product portfolio. You will also contribute to the optimization of our product experiences, focusing on cultivating the long-term relationship we form with our customers and collaborating with cross-functional teams to design, develop, launch, and grow our services and customer base. You are creative, strategic, analytical, and detail-oriented with strong communication, relationship building and project management skills. As an accomplished product marketer, you have experience partnering with product managers and large cross-functional teams to bring products/services to life. You pride yourself in thinking like our consumers and business partners, and you have a track record for delivering insights-driven marketing plans that produce excellent business results. You have experience mentoring more junior members on the team and work collaboratively across all areas of the organization.
You will
● Establish positioning, packaging and pricing for your business portfolio of products
● Recommend commercialization and campaign opportunities to meet or exceed business goals
● Develop go-to-market strategies to support product launches and drive conversions and revenue
● Own the end-to-end business customer journey, delivering a delightful experience that ensures a long-term relationship with LegalZoom
● Understand the competitive landscape – be an expert on our competition and how they position themselves with commercialization, claims, messaging, and product journeys
● Monitor business health, trends, and changing consumer needs to develop actions plans for your business segments
● Influence product strategy, testing, research and content roadmaps to optimize our position
● Spearhead market research projects for your portfolio to better understand the market and gather intelligence to help inform pricing, product features and benefits, and messaging
● Create and optimize claims and messaging that will resonate with prospective customers
● Develop and maintain sales collateral to support sales teams
● Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, Legal, Business Development to ensure a great customer experience
You have
● 8+ years of marketing experience, with at least 4 years specifically in Product Marketing
● Experience driving nationwide campaigns, communications, go-to-market initiatives, and revenue
● Ability to apply consumer insights, research and testing to drive world-class marketing strategy
● Experience developing pricing and promotion strategies
● Experience with A/B testing, aligning on KPI’s, tracking and interpreting results, and recommending go-forward next steps
● Experience influencing product strategy, design and development timelines and processes
● Excellent communication skills (written and verbal), comfortable presenting to executives and partners
● Strong experience writing creative briefs
● Success working with product, creative, sales, legal, finance, operations, customer service and quality assurance teams
● Bachelor’s degree required; MBA or higher degree preferred
● Remote Employees should confirm that the internet service available has adequate bandwidth to support all work processes
○ Fringe lifestyle benefits up to $250
Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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