As Director of Demand Generation, you’ll lead the strategy and execution behind Litmos’ new-logo pipeline engine, owning everything from campaign design and digital strategy to conversion and performance measurement. Your goal: drive measurable growth, efficient spend, and consistent marketing ROI.

You’ll shape and deliver integrated marketing programs that turn awareness into engagement and engagement into pipeline – accelerating demand across every stage of the buyer journey. You bring a strategist’s perspective and a builder’s mindset: able to architect scalable programs while staying close enough to iterate, optimize, and innovate along the way.

You have deep expertise in modern B2B SaaS marketing, digital and paid media, and the levers that accelerate top- and middle-of-funnel performance. You know how to connect creative campaigns with data-driven precision, balancing storytelling with metrics that matter.

You’ll work closely with cross-functional partners and a small but mighty team supporting field marketing and marketing automation. You’re equally comfortable setting direction and jumping in to execute, fostering collaboration and accountability across programs and functions.

This is a highly visible, hands-on role for someone who knows how to connect strategy with execution and can navigate complex growth plans to deliver meaningful outcomes.

Key Responsibilities:

Demand Strategy & Pipeline Growth

• Lead the integrated demand generation strategy to achieve new-logo pipeline and revenue targets
• Design, launch, and optimize multi-channel campaigns across digital, paid, and organic channels to drive awareness, engagement, and conversion
• Collaborate with Product Marketing, Content, and Sales to create ICP-aligned messaging, offers, and programs that fuel pipeline growth
• Partner with Marketing Operations to refine lead scoring, attribution, and funnel visibility across systems

Execution & Collaboration

• Partner cross-functionally with Brand, Product Marketing, and Sales to ensure cohesive go-to-market execution and shared success metrics
• Provide guidance and light management for field marketing and marketing automation resources, ensuring alignment to goals and timely delivery of initiatives
• Cultivate collaboration, efficiency, and curiosity across internal teams and external partners

Digital & Channel Optimization

• Oversee performance across SEO, AEO, SEM, paid media, and other digital channels
• Manage performance marketing campaigns across LinkedIn, Google Ads, social, syndication, and ABM programs
• Continuously test and scale paid channels to maximize reach and efficiency
• Explore and expand programmatic opportunities to reach high-intent audiences efficiently
• Jointly own the website as a core owned channel, partnering with Brand, Product Marketing, and external agencies to optimize user experience, conversion, and lead flow

Events & Field Marketing

• Oversee event and field marketing strategy, including industry conferences and Litmos-owned experiences
• Ensure field and event programs align with campaign goals and pipeline creation targets
• Collaborate with internal stakeholders to maximize impact, strengthen relationships, and deliver measurable outcomes

Performance Measurement & Insights

• Develop and maintain a performance framework for measuring and optimizing all demand activities
• Track and analyze key performance indicators across pipeline contribution, conversion velocity, channel ROI, and engagement trends
• Translate insights into actionable strategies that improve efficiency and impact quarter over quarter
• Partner with Finance and Marketing Ops to ensure demand investments align to ROI expectations and growth objectives

Qualifications:

• 10+ years of progressive experience in B2B SaaS marketing, with deep expertise in demand generation, digital strategy, and performance marketing
• Proven track record of building and executing scalable programs that deliver measurable pipeline growth
• Strong understanding of SEO, AEO, SEM, paid media, and digital advertising strategies
• Experience working cross-functionally and providing mentorship or light management within small, agile teams
• Highly analytical mindset with ability to translate data into insights and actions
• Proficiency with marketing automation, CRM, and analytics platforms (Salesforce, Pardot/Account Engagement, Google Analytics, SEMrush, etc.)
• Bonus: Experience with programmatic advertising platforms such as Genius Monkey, StackAdapt, or Fluency
• Excellent communication, collaboration, and stakeholder management skills

What Success Looks Like

• Marketing-sourced pipeline targets consistently met or exceeded
• Continuous improvement in conversion rates, velocity, and ROI across channels
• Strong alignment and collaboration between Marketing, Sales, and Product teams
• A streamlined, data-driven demand engine that balances strategic direction with hands-on execution
• Scalable frameworks for campaign execution and reporting that enable predictable growth

Salary: $150 - 175k base plus 15 - 20% bonus

Benefits Litmos offers a comprehensive benefits package that includes, but is not limited to:

• Health, dental, and vision insurance
• Paid Time Off
• Retirement savings plan (401k) with company match
• Life insurance
• Short term & Long-term Disability
• Paid family leave
• Employee assistance programs (EAP)