Explore careers with our portfolio companies

Sales Development Representative



Sales & Business Development
Newark, NJ, USA
Posted on Friday, March 15, 2024


Come and join the world’s leading provider of live IP video solutions. LiveU’s patented cellular bonding technology is used by the world’s top broadcasters (e.g. AP, BBC, CBS, CNN & Sky News) and leading sports organizations (e.g. FIA World Rally Championship, NBA, LaLiga 2|3). LiveU offers a complete range of portable devices for live video coverage together with cloud-based management and video distribution solutions.

LiveU is the pioneer of bonded cellular technology that allows storytellers to share their content with their audiences from wherever and whenever the story is. As the market leader, our customers include nearly all of the biggest and best storytellers across news, sports, entertainment and digital, as well as communicators in fields as diverse as Pro-AV markets like Houses of Worship, Public Safety, Education, Non-Profit and Corporate.

The Role

As an SDR you will focus on identifying new potential LiveU customers, qualify new leads, work the marketing team to generate leads and ultimately revenue for the company. You will be cold calling new potential clients, client business referrals, web leads, etc. Provide prospective customers/clients with all services offered, and additional presentations as needed. Work with customers to create solutions for their needs and consult through the sales process. Must be energetic, well-spoken, and eager to close sales and increase revenue.

What You’ll Do

  • Identify and contact potential customers and generate new business opportunities for LiveU
  • Contact and qualify new leads, alongside Marketing team
  • Cold calling; making multiple outbound calls to potential clients (focus on new customer acquisition)
  • Understanding client needs and offering solutions and support
  • Researching potential leads from business directories, web searches, or digital resources
  • Upselling existing customer on new products and services
  • Qualifying leads from digital campaigns, conferences, references, tradeshows, etc.
  • Presenting and delivering information to potential clients
  • Answering potential client questions and follow-up call questions
  • Building pipelines with channel partners and team members to close sales
  • Maintaining database (Salesforce) of prospective client information

Who You Are

  • Comfortable making cold calls and talking to new people all day
  • Excellent verbal and written communication skills; the ability to call, connect and interact with existing and potential customers
  • Persuasive and goal-oriented
  • Possesses an energetic, outgoing, and friendly demeanor
  • Eager to expand company with new sales, clients, and territories
  • Self-motivated and self-directed
  • Able to multitask, prioritize, and manage time efficiently
  • In-depth understanding of company services and its position in the industry
  • Tenacity to handle rejection and continue on with a positive attitude when reaching next potential client
  • Knowledge of sales process from initiation to close
  • Ability to work independently or as an active member of a team
  • Previous experience in outbound call center, inside sales experience, or related sales experience preferred
  • Strong computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and CRM/Salesforce experience preferred

Why you should join us

The mission – LiveU democratizes storytelling – we reduce the complexity, the constraints and the cost of remote, video transmission, meaning more people can share their story from more places, more of the time.

The technology – LiveU invented the core technology, acting as a true disruptor. Now as the established market leader, LiveU continues to invest in peerless products and innovations that our customers really love.

The people – our family are pioneers – they take personal risks, they dare to be different and they are passionate about what they do. Our people, like our products, are reliable – they pride themselves on meeting expectations, pragmatically pushing forward and collaborating together to get good work done. And our people are open – curious about new ways of working, developing, learning and transforming. We are diverse, inclusive and welcoming – honesty and integrity are table stakes.

Our people are PROs, fun loving, but professional. If you are a demand generation specialist looking to make a real impact we’ve saved you a spot , come and join us.