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EMEA Marketing Manager

LiveU

LiveU

Marketing & Communications
Spain
Posted on Thursday, June 20, 2024

Description

About LiveU Marketing:

LiveU is the pioneer of bonded cellular technology that allows storytellers to share their content with their audiences from wherever and whenever the story is. As a market leader, our customers include major names in news, sports, entertainment, digital media, and diverse sectors like Pro-AV, Public Safety, Education, Non-Profit, and Corporate.

Our global marketing team creates brand and performance campaigns that generate value for customers, partners, investors, and colleagues. We operate across all channels, collaboratively showcasing LiveU's innovative products and services.

Location: Germany/ Spain/ UK

Requirements

  • Stakeholder Management: Partner with Sales to execute demand generation activities that meet tactical and strategic objectives.
  • B2B Marketing Programs: Plan and execute integrated marketing programs to drive business growth in the EMEA region.
  • Field Marketing: Lead and execute events, emails, webinars, and partnerships. Communicate with senior stakeholders.
  • Program Monitoring: Track efficacy, cost, and ROI of programs; present findings and recommend improvements.
  • Content Creation: Lead content creation and localization with the global Marketing team, ensuring brand compliance.
  • Sales Representation: Represent Marketing at Sales QBRs and meetings.
  • Marketing Programs: Deliver high-performing online and offline programs focused on account-based marketing.
  • Content Generation: Create engaging content (case studies, videos, blogs, social media, etc.) to position LiveU as a market leader in EMEA.
  • Collaboration:** Work with Sales leaders and teams to meet business and marketing needs.
  • Industry Trends: Stay informed on industry and marketing trends in local markets.
  • Support Goals: Support overall marketing team goals and ensure regional success.
  • Travel: Occasionally travel regionally and globally for work.
  • Program Analysis: Analyze marketing outcomes, draw insights, and present results to inform decisions.
  • Budget Management: Adhere to the EMEA marketing budget and prioritize activities based on value metrics.

Basic requirements

  • Minimum of 3-5 years' experience in a demand generation role, preferably in the B2B SaaS or Media and Entertainment Technology space or a complex technical market with longer sales cycles.
  • Experience of managing the localisation, translation, and optimisation of global campaigns for regional markets, as well as the creation of bespoke campaigns to serve local needs.
  • Proven work experience in writing digital and customer-facing content. Excellent verbal and written communication skills is a must.
  • Proven track-record of success in partnering with Sales for common goals.
  • Ability to think strategically and develop comprehensive, data-driven marketing plans.
  • Experience of marketing recurring revenue/software-based products.
  • Good understanding of how to analyse and optimise conversion rates across the sales and marketing funnel.