Marketing Manager
Movella
Job description
Do you get thrilled by managing and optimizing product marketing programs to drive growth and generate inbound leads? Do you want to work with mind-blowing product propositions and application cases? Do you have a background in B2B Product Marketing in a high-tech environment? Are you interested to work for a growing and innovative high-tech company, where people & fun are part of our core values? We'd love to have you!
Who is Movella
Movella is a leading full-stack provider of sensors, software, and analytics that enable the digitization of movement of human beings and of vehicles/machines. Movella serves the entertainment, health & sports, and automation & mobility markets. Our innovations enable our customers to capitalize on the value of movement by transforming data into meaningful and actionable insights. Partnering with leading global brands such as Electronic Arts, EPIC Games, 20th Century Studios, Netflix, Toyota, Siemens, HP, NVIDIA, Sonardyne, ABB and over 1000 sports organizations/research centers/universities, Movella is creating extraordinary outcomes that move humanity forward. Movella is a portfolio company of Francisco Partners, visit www.movella.com and https://www.franciscopartners.com/investments/movella to learn more.
Your role as a Marketing Manager at Movella
The Xsens sensors are known for precision, robustness, ease of integration and reliability, and we’re looking for a strategic – but also ‘hands-on’ Marketing Manager to help us amplify that message across the globe. For the A&M business line, you’ll be the driving force behind our marketing strategy, execution, and performance. You’ll own the full marketing funnel — from brand positioning and content creation to inbound lead generation and sales enablement.
This is a role that blends strategic thinking with tactical execution and operational excellence. Marketing colleagues from Entertainment and Health & Sports business lines will help you get started and you will have regular meetings with them, since there are also overlap market segments.
You will report directly to the Line of Business Director. Working hybrid is an option, however we would prefer a candidate who is available to work onsite at least three days a week. You currently live or are open to relocating within a 75 km radius of our office in Enschede.
Key challenges :
Strategic & Tactical
Develop and execute the annual marketing plan and budget for the A&M business line
Define brand positioning and product messaging across the market segments
Cross-functional collaboration with sales and product management to align marketing efforts with business goals
Plan and execute the Go-To-Market strategy for product launches and updates. Coordinate across teams (sales, product, channel, support) to ensure successful product rollouts
Monitor KPIs and optimize campaigns for ROI and lead quality
Operational & Execution
Digital Marketing: outbound campaigns, website updates, email/newsletters, SEO/SEA and social media presence, webinars
Product Marketing: Product/application content creation, execute lead generation campaigns, ensure building sales funnel, but also develop compelling marketing assets (datasheets, flyers, videos, case studies, blog posts, whitepapers)
Events: Budget & plan, execute with PM/Sales colleagues
Partner Marketing: Coordinate product marketing with Distributors and co-marketing partners
Job requirements
Movella is looking for an experienced Marketing Manager. Someone who thrives in an environment where initiative is highly appreciated. You have:
A ‘can-do’ and pro-active mindset, focused on concrete deliverables
Proven track record in lead generation, content marketing, and brand development
Strong communications skills and a flair for storytelling
At least 5 years’ experience in a similar role in a high-tech B2B environment
You understand what is needed to market a high-tech product
A bachelor’s degree in marketing, business administration or related
Proficiency in marketing tools (Hubspot, LinkedIn Campaigns, email platforms,..)
Working at Movella
We value ingenious ideas, no matter where they come from. We believe diverse thoughts, voices, and backgrounds make us stronger as a company. We know that it is through collaboration with people from all walks of life that we make the most positive impact as an organization
Join Movella’s innovative, ambitious, and international team, where your ideas and talents make an impact. Along with a competitive compensation package, we offer a range of benefits designed to support your well-being and help you thrive.
28 paid vacation days with an option to buy, sell, or carry over days, giving you flexibility to manage your time off as appropriate to your situation
Tax perks for your sports memberships and bicycle purchase; so staying active is easier than ever.
Flexible working hours and the option to work from home, helping you balance life and work
Paid volunteer time: Through our partnership with Stichting Present, you have the opportunity to give back to the community during office hours
Fuel up with complimentary fresh fruit in the office to keep you energized throughout the day
Enjoy company social events as well as fun, informal activities organized by our staff association—from movie nights and sports clinics to cooking classes and LAN parties, there’s always something happening to connect and have fun
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