Vacancy Description:

Muse Group empowers music makers. We create the world’s most popular apps for playing, recording, and composing music. Through our innovative learning tools, expansive music catalogs, and free open-source software, we make it easier for millions — from beginners to experienced musicians — to be creative every day.

Our talented team of music lovers collaborates all over the globe, from Limassol to Seoul, Boston to Berlin. We’re an ambitious company with the drive and culture of a startup — with many more exciting Muse Group developments to come.

At the end of 2023 Hal Leonard Company combined with Muse Group (more information you can find here) and together are now a single company that aims to revolutionize the music industry by using their expertise and resources to offer innovative solutions for musicians, teachers and music lovers around the world.

We’re now seeking a strategic and hands-on Head of Marketing to lead and scale our global marketing efforts across B2C and B2B.‍

As HoM, you’ll shape how the world experiences Muse Group’s products and Hal Leonard’s legacy offerings. You’ll lead a growing, international marketing team across growth, content, creative, and communications. You’ll drive business impact through modern storytelling, experimentation, and brand clarity — building systems that scale without adding overhead.

You’ll also take a direct hand in elevating our B2B and institutional marketing as a key strategic growth driver.

You won't hear water cooler chat about the weather here at Muse, here we are rating our favorite Prince albums and discussing Japanese punk.

Key Responsibilities:

B2C & Brand Growth

• Own brand positioning and voice across our portfolio of products and future launches.
  
  
• Lead social media strategy: build and scale acquisition and engagement channels from the ground up, transforming into a strong, high-performing ecosystem.
  
  
• Develop brand strategies for international audiences and double channel-led sales.
  
  

B2B Marketing & Partnerships

• Define messaging and GTM strategies for music educators and distribution partners.
  
  
• Modernize our B2B creative, packaging, and storytelling.
  
  
• Build scalable ambassador and referral programs to grow reach.

Content & Community

• Own content marketing from ideation to long-tail engagement.
  
  
• Partner cross-functionally to prioritize and amplify content that drives KPIs.
  
  
• Define content pipelines across social platforms (YouTube, newsletters, UGC, etc).
  
  
• Grow brand presence in online communities (Reddit, Discord, etc.) with a focus on tone, engagement, and community-led growth.
  
  
• Craft storytelling systems that explain product development and innovations over time.
  

Systems, Tools & Culture

• Build the right global structure: team, processes, tools, and vendors.
  
  
• Instill a culture of experimentation, iteration, and measurable ROI.
  
  
• Ensure marketing analytics and attribution are transparent and connected to business outcomes.

Required Experience:

Proven success in senior marketing leadership, ideally within consumer SaaS, media, or education sectors.

Demonstrated ability to grow brand awareness and key performance metrics through full-funnel marketing strategies.

Hands-on experience scaling social media from the ground up, developing high-impact YouTube strategies, and launching go-to-market campaigns in new regions.

Strong mix of strategic vision and operational execution, with the ability to lead teams and roll up your sleeves when needed.

Data-driven mindset paired with bold creative thinking — with a portfolio of content that generated viral engagement and delivered measurable business impact.

Work remotely or at a co-working place of your choice in your favorite band t-shirt.

Make inspiring products for musicians, artists and creators – no day is the same.

Influence the future of the music industry and change the lives of millions worldwide.

Get a generous allowance for work equipment and co-working spaces (for those not in Cyprus).

Receive specialized training, language lessons, conferences and learning materials.

Access to therapy whenever you need it, and assistance in difficult life circumstances.

Leaders focus on daily outcomes. Each day is a small life. Speed and accuracy in planning are the foundation of trust.

We consciously embrace imperfection in work for the sake of speed. Perfectionism slows progress, so it’s essential to move quickly and try new things.

Radical responsibility means taking personal accountability for every aspect of personal and team work, including problems and their solutions. It shifts focus from "we" to "I," where I take full responsibility for the result without blaming external circumstances or other people.

Leaders focus on daily outcomes. Each day is a small life. Speed and accuracy in planning are the foundation of trust.

Follow the principles of persistence and strive for the best results.

Ask for help when needed and offer it to others.

Embrace Venus

Be specific. Trust. Take action.

Deep dive

Know where the line is

Follow the principles of interaction

Focus on the essentials

Respect Others. Don't be an asshole