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Growth Marketing Specialist

MyFitnessPal

MyFitnessPal

Marketing & Communications, Sales & Business Development
United States · Remote
Posted 6+ months ago

At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals. The Marketing team at MyFitnessPal collaborates with all business units to help drive our business forward and help our users achieve their goals.

What you’ll be doing:

  • Assist the team in reporting of various marketing channels and app stores across various parts of the funnel
  • Assist the team with budget management and reporting to ensure accurate pacing
  • Analyze different reports and make optimization recommendations to marketing managers
  • Assist with app store optimization tasks as and when needed for both the US and international markets
  • Assist with influencer scouting and robust creative reporting
  • Work cross-functionally with the internal creative and BI teams and with external agencies and publishers to further better the performance of marketing
  • Help with one-off marketing tests (channels, creatives etc) as and when required
  • Build reports and decks to share results with the larger organization
  • Live our core values in all you do:
    • Be Kind and Care
    • Live Good Health
    • Be Data-Inspired
    • Champion Change
    • Leave it Better than You Found It
    • Make It Happen

Qualifications to be successful in this role:

  • 2-3 years of experience managing / reporting on digital media channels such as social, search, programmatic etc. Both brand and agency experience are welcome
  • Experience in mobile ad buying is a big plus, but not mandatory
  • Excellent with numbers and excel. You are good at digging into data and parsing out signals that can meaningfully have an impact on campaign performance
  • Attention to detail. You understand the importance of getting seemingly small things right
  • Good interpersonal skills to collaborate effectively with marketing managers, creative teams, analytics teams as well as external agencies and publishers
  • Strong communication skills - both written and verbal
  • Travel Requirement: Approximately 10% travel will be required for this position
  • Job Location: Bay Area, CA, or Austin, TX, strongly preferred, but open to remote

Please consider applying even if you don’t meet 100% of the qualifications. Research shows you can still be considered for a position if you meet some of the requirements. At MyFitnessPal, we’re building a fitness product for everyone and believe our team should reflect that. We encourage people of different backgrounds, experiences, abilities, and perspectives to apply.

The reasonably estimated salary for this role at MyFitnessPal ranges from $68,600 - $100,800. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. In addition, MyFitnessPal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.

Exciting Full-Time Employee Benefits, Perks and Culture

Embrace the Freedom: Be a digital nomad, work from anywhere we have operations within the continental U.S.

Office Vibes: If you prefer working in an office, we've got you covered, our HQ is in vibrant Austin, TX.

Face-to-Face Connections: We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually.

Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy and work on your own terms with our Responsible Time Off benefit.

Give Back: Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.

Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth.

Family-Friendly Support: Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships. We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters.

Wellness Comes First: Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days.

Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make.

Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights.

Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities to continuously grow and enhance your skills.

Championing Inclusion: Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization.

Healthcare Matters: Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey.

Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals. Reach them sooner with MyFitnessPal’s competitive employer match.

At MyFitnessPal, our mission is to enable people to make healthy choices. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, religion, military or veteran status, sex, gender, marital status, gender identity or expression, sexual orientation, national origin, age, or disability. These are our guiding ideologies and apply across all aspects of employment.

MyFitnessPal participates in E-Verify.