Explore careers with our portfolio companies

Senior Lifecycle Marketing Manager



Marketing & Communications
United States · Remote
Posted on Friday, May 24, 2024

At MyFitnessPal, we believe health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals. The Marketing team at MyFitnessPal collaborates with all business units to help drive our business forward and help our users achieve their goals.

The MyFitnessPal team is seeking a Senior Lifecycle Marketing Manager responsible for achieving our growth goals for company KPIs on engagement, resurrections / win-backs, conversion to premium and retention. This is a high visibility role and will be responsible for coming up with strategy, quick win ideas, flawless execution, regular reporting, incrementally assessments and consistent optimization of multiple campaigns targeting multiple business KPIs.

What you’ll be doing:

At MyFitnessPal, we believe Lifecycle can drive enormous business growth, and are looking for someone who can help with just that. This data driven, customer focused individual will leverage channels such as email, push, inbox notifications, content cards and in-app messaging to unlock business value and growth. This is a cross functional role that works closely with Product, Creative, Engineering, Analytics, Brand, Product Marketing, and Content teams to develop and execute great campaigns and GTMs.

The ideal candidate has a great grasp of Lifecycle channels and understands how to effectively use them to grow the business. You are great at math/reporting/ A/B testing AND also have a great customer intuition on creatives and campaigns that will help drive business value. You are great at leveraging Braze and know the technicalities of campaign automation. You are a rockstar LCM marketer who has used Lifecycle marketing to grow the business and you know how to prove and communicate that business value leveraging math and great presentation and storytelling skills.

  • Own the development of strategy and roadmap for achieving business goals on engagement, resurrections / winbacks, conversion to premium and retention in close collaboration with the Director of LCM
  • Launch quick win experiments in the short term to unlock business value and communicate those wins by high quality reporting and data analytics
  • Partner with product and engineering teams on data and tech enablement for personalization, segmentation and targeting
  • Leverage a multi channel approach to achieving your business KPIs
  • Develop segmentation and targeting strategies for marketing campaigns and LCM flows
  • Develop robust reporting processes for a daily, weekly, monthly and quarterly cadence for your own optimizations as well as communication with the broader org including the executive leadership team
  • Collaborate cross functionally between Creative, Product, Engineering, Analytics, Brand, Product Marketing, and Content teams to develop great campaigns and GTMs, and ensure business needs are met
  • Create a scalable playbook and capture learnings to continually drive incremental improvement in processes, operations, and metrics
  • Monitor industry trends and lead experimentation with new channels and creatives
  • Automate workflows for scale

Qualifications to be successful in this role:

  • 8-10 years of experience in lifecycle marketing leveraging segmentation and targeting. Mobile app lifecycle experience a must
  • Hands-on experience of executing campaigns in Braze a must. You are a Braze rockstar.
  • Proven experience in leveraging lifecycle marketing and experimentation to meet business objectives.
  • Advanced math and analytical skills. You have no problem analyzing data, understanding and running A/B experiments, discussing p-values, and using data to positively impact business outcomes at scale
  • Excellent customer intuition to develop great assets across channels
  • Effective communication skills across the organization (from engineering to ELT) leveraging a blend of math and storytelling skills sharing the results and learnings of your campaigns or get work done with other teams
  • Experience and understanding of reporting platforms such as Amplitude, Looker, Tableau, Google Analytics
  • Strong collaboration and interpersonal skills
  • Experience with subscription app marketing is a plus
  • Travel Requirement: Approximately 10% travel will be required for this position
  • Job Location: Austin, TX or San Francisco preferred but open to remote

Please consider applying even if you don’t meet 100% of the qualifications. Research shows you can still be considered for a position if you meet some of the requirements. At MyFitnessPal, we’re building a fitness product for everyone and believe our team should reflect that. We encourage people of different backgrounds, experiences, abilities and perspectives to apply.

The reasonably estimated salary for this role at MyFitnessPal ranges from $150,000 - $170,000. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. In addition, MyFitnessPal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.

Exciting Full-Time Employee Benefits, Perks and Culture

Embrace the Freedom: Be a digital nomad, work from anywhere we have operations within the continental U.S.

Office Vibes: If you prefer working in an office, we've got you covered, our HQ is in vibrant Austin, TX.

Face-to-Face Connections: We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually.

Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy and work on your own terms with our Responsible Time Off benefit.

Give Back: Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.

Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth.

Family-Friendly Support: Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships. We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters.

Wellness Comes First: Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days.

Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make.

Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights.

Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities to continuously grow and enhance your skills.

Championing Inclusion: Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization.

Healthcare Matters: Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey.

Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals. Reach them sooner with MyFitnessPal’s competitive employer match.

At MyFitnessPal, our mission is to enable people to make healthy choices. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, religion, military or veteran status, sex, gender, marital status, gender identity or expression, sexual orientation, national origin, age, or disability. These are our guiding ideologies and apply across all aspects of employment.

MyFitnessPal participates in E-Verify.