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Sr. Product Marketing Manager



Marketing & Communications, Product
United States · Remote
Posted on Thursday, June 20, 2024

Love Health & Wellness? Love improving the lives of people everyday? Want to help build and scale a business? At MyFitnessPal, we believe health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals.

The Marketing team at MyFitnessPal collaborates with all business units to help drive our business forward and help our users achieve their goals. The role of Product Marketing is to deeply understand our our consumer’s needs and to use these insights to help inform our product strategy, craft our positioning and messaging, and develop go-to-market strategies.

The ideal candidate is a strategic thinker with a strong understanding of consumer behavior and a proven track record of bringing products to market in creative ways. They should have proven experience with executing cross-channel consumer GTM strategies that deliver results, working cross-functionally with Product, Design, Engineering, UX Research and the broader Marketing & Creative teams. We’re a small team, so experience developing both GTM and creative briefs, and working directly with creative teams providing brand level feedback is a plus.

What you’ll be doing:

  • Develop and execute comprehensive go-to-market strategies for new product launches, including positioning, messaging, pricing, and distribution channels.
  • Partnering with UX research, leverage deep understanding of our audience to drive effective positioning, messaging and GTM strategies.
  • Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
  • Develop and drive strategic marketing campaigns from inception to execution to launch.
  • Work with product, marketing and analytics to test, iterate and measure the impact of campaigns and adjust accordingly to optimize for results and critical metrics.
  • Partner closely with Product to help shape the roadmap.
  • Raise the bar for how our brand is communicated across touchpoints, in close partnership with Product, Marketing, and Design teams, in order to build stronger associations and loyalty to our brand.
  • Dream big and bring big ideas to the table.
  • This role reports to the VP of Product Marketing.

Qualifications to be successful in this role:

  • 4-6 years of experience in product marketing
  • Strong communication skills, especially with writing clear GTM strategies & briefs
  • Balanced left- and right-brain marketer, with exceptional problem solving and analytical skills and proven ability to turn findings into executable, strategic go-to-market plans
  • Results-oriented with an exceptional track record of developing holistic marketing strategies and plans that have consistently met or exceeded objectives
  • Ideally, you have experience with Freemium products, and have worked on pricing projects
  • Experience in conducting qualitative and quantitative research
  • Convey a can-do, positive attitude towards tackling problems and are able to see other points of view, while maintaining a practical direction. Willing to roll up your sleeves and do what is necessary to get the job done.
  • Job Location: San Francisco, or Austin TX, preferred but open to remote
  • Travel Requirement: Approximately 10% travel will be required for this position

Please consider applying even if you don’t meet 100% of the qualifications. Research shows you can still be considered for a position if you meet some of the requirements. At MyFitnessPal, we’re building a fitness product for everyone and believe our team should reflect that. We encourage people of different backgrounds, experiences, abilities and perspectives to apply.

The reasonably estimated salary for this role at MyFitnessPal ranges from $130,000 - $145,000. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. In addition, MyFitnessPal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.

Exciting Full-Time Employee Benefits, Perks and Culture

Embrace the Freedom: Be a digital nomad, work from anywhere we have operations within the continental U.S.

Office Vibes: If you prefer working in an office, we've got you covered, our HQ is in vibrant Austin, TX.

Face-to-Face Connections: We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually.

Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy and work on your own terms with our Responsible Time Off benefit.

Give Back: Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.

Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth.

Family-Friendly Support: Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships. We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters.

Wellness Comes First: Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days.

Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make.

Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights.

Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities to continuously grow and enhance your skills.

Championing Inclusion: Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization.

Healthcare Matters: Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey.

Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals. Reach them sooner with MyFitnessPal’s competitive employer match.

At MyFitnessPal, our mission is to enable people to make healthy choices. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, religion, military or veteran status, sex, gender, marital status, gender identity or expression, sexual orientation, national origin, age, or disability. These are our guiding ideologies and apply across all aspects of employment.

MyFitnessPal participates in E-Verify.