About the Role

The Ad Operations Manager (this is an IC role) will play a pivotal role in building an effective and efficient ad operations workflow, monitoring and improving the ad experience, and leading the ad operations team on day-to-day campaigns operations for both programmatic and direct channels. This also includes preferred deals, direct, programmatic guaranteed, and PMPs that run across our sites; as well as ensuring cross functional alignment of goals and execution. The Ad Ops Manager will also help forge strategic partnerships and drive new monetization initiatives forward.

Responsibilities:

• Developing our ad operations strategy and execution of campaign operations workflow, ad quality and tech solutions for tracking/tag implementation.
• Ensure quality control across all campaigns by partnering with Sales and external vendors to confirm campaign accuracy, enforce a structured pre-sale/post-sale system.
• Optimize campaign performance, striving to consistently refine tactics and produce exceptional results for our advertisers
• Troubleshoot technical issues related to ad serving, placements, tagging, measurement, and delivery.
• Implement and validate pixels and tags for tracking conversions.
• Onboard new audiences through third party data providers.
• Manage 3rd-party ad tech vendors, interpret 3rd party analytics data.
• Set up private deals (both PMPs and programmatic guaranteed), owning the quality and accuracy of measurement for our direct-sold campaigns.
• Partner with Sales to develop innovative strategies for prospective clients.
• Work with the internal teams(design/legal teams) to ensure we are in compliance with ad policies and dimensions.
• Engage in SMB outreach: sales, media allocation, and advertiser investment decisions.

Requirements

• 5+ years of experience in a monetization, ad operations, or quantitative role, preferably at publishers, digital media agencies or ad tech companies.
• Experience in establishing systems and processes to create operational efficiencies.
• Experience running In-App ad campaigns.
• Extensive experience running digital advertising campaigns across both direct and programmatic in ad servers (Google Ad Manager/Doubleclick For Publishers preferred).
• Advanced knowledge of Programmatic Guaranteed, Private Marketplace, and Header Bidding campaigns.
• Ability to develop and test solutions for tracking issues and/or tag implementation errors (coding experience a plus).
• Proficiency in recognizing tracking issues through thoughtful and thorough QA.
• Depth of understanding of various ad tag structures (e.g. VAST/VPAID).
• Experience with QAing spec requirements and tag implementation with various publisher/DSP ad operations teams.
• Experience with various URL tagging structures (i.e. ad server/ MMP parameters and macros) and understanding of various attribution methodologies.
• Expertise in ad serving technologies such as Google Campaign Manager (formerly DCM) and Sizmek.
• Exceptional data analytics skills. Familiarity with SQL and data visualization tools such as tableau preferred.
• Comfortability with adapting workflow to shifts in priorities and urgencies.
• Hyper organized and detail oriented by nature.
• Strong written and verbal communication skills.
• Ability to learn fast is a must.

Benefits

We offer competitive benefits package:

• Health, dental, and vision care for you and your family
• Top-tier 401(K) plan with company matching
• Paid time off and paid holidays
• Paid parental leave
• FSA and commuter benefits programs
• Team activity budget