About the Role

The Growth Marketing Role at NewsBreak is a critical position that bridges technology, e-commerce, advertising, and community building. This role requires a candidate who can fluently speak tech, possesses a background in e-commerce/advertising with a data-driven growth mindset, and has a personality capable of fostering and growing a community.

At NewsBreak, we’re not just tracking the trajectory of local news and community engagement; we're launching it into new stratospheres. Join us as we navigate a thrilling growth journey, where our ad platform's success story is scaling at a breathtaking pace. And we're just getting started. As a Growth Marketing specialist on this trailblazing team, you’ll have the throttle to accelerate our ascent, turning what-ifs into what's next. We are on the hunt for a marketing maestro who thrives on crafting high-velocity growth campaigns, optimizing digital channels to their peak performance, and who can light the fuse for community and content-driven engagement. This is a rare opportunity to climb aboard a rocket ship at a pivotal moment, guiding it to new heights of revenue and user acquisition. You're not just joining a company; you're embarking on a mission to reshape and reignite the way people connect with local news, communities, and businesses. Ready for liftoff?

Responsibilities:

• Manage digital acquisition channels: Oversee and optimize performance marketing channels to drive user acquisition and ad spend on our platform.
• Optimize growth channels: Evaluate and enhance existing growth strategies to improve efficiency and effectiveness.
• Test new growth initiatives: Experiment with new growth strategies such as community engagement and sponsored content creation.
• Enhance user onboarding: Collaborate with product and marketing teams to refine the onboarding process, ensuring a seamless transition for new users.
• Drive advertiser engagement: Develop and implement campaigns to increase platform spend and bolster advertiser retention rates.
• Website redesign collaboration: Contribute to the website redesign efforts to enhance user sign-up rates and overall user experience.
• Referral program development: Play a pivotal role in promoting and refining a referral program designed to grow our user base.
• Growth and engagement channel management: Take charge of the channels that face our growth and user engagement directly.
• Community strategy creation and scaling: Develop and scale a community strategy that aligns with our brand’s mission and growth targets.
• Email marketing campaign management: Plan and execute compelling email marketing campaigns to engage and retain users.
• Content creation: Generate high-quality, engaging content such as case studies, white papers, blogs, and videos to showcase the strengths of our ad platform to improve user experience and increase paying advertiser growth.
• Collaborate for success stories: Work closely with e-commerce, agency brands, and external partners to create powerful testimonials and case studies.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of relevant experience, ideally in the ad tech or digital marketing sectors.
• Data-Driven: Strong analytical skills with an ability to translate data into action.
• Entrepreneurial Spirit: A self-starter who is comfortable with ambiguity and willing to take initiative.
• Experimentation-Led: A penchant for testing and optimizing to find the best solutions.
• Cross-Functional Collaboration: Ability to work seamlessly across teams including product, marketing, and account management.
• Experience: Prior experience with NewsBreak Ad Manager or similar ad platforms. Strong background in onboarding, paid conversion, retention, and referral growth in a similar industry.

Nice to have:

• Viral Marketing Savvy: Understanding of the mechanisms behind virality in content and campaigns.
• Community Builder: Proven experience in creating and nurturing online communities.