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Creator Growth Lead

News Break

News Break

Sales & Business Development
Mountain View, CA, USA
Posted on Thursday, May 30, 2024

About NewsBreak

NewsBreak is redefining the way users interact with local news and their communities. By bridging local users, local content creators, and local businesses, our mission is to foster safer, more vibrant, and authentically connected lives. Through robust collaborations with thousands of local publishers and businesses across the nation, NewsBreak is revolutionizing how a new wave of readers access and engage with essential, locally sourced content & information.

Since our inception in 2015, our trajectory has been nothing short of remarkable. We proudly stand as the nation’s premier local news app.

As a Series-C unicorn startup, our headquarter nestles in the tech hub of Mountain View, California, with other offices in New York City and Seattle. For more information, visit www.newsbreak.com/about

About the role

As the Creator Growth Lead at NewsBreak, your primary focus will be on acquiring and recruiting top-tier content creators to join our platform. You will develop and execute strategies to attract and onboard a diverse range of creators who can produce high-quality content in various formats. This role is critical in ensuring that NewsBreak continues to grow its creator base and deliver relevant, engaging content to our users.

Responsibilities

  • Develop and Implement Acquisition Strategies: Create and execute strategies to identify, recruit, and onboard top content creators across various formats (articles, short videos, posts).
  • Creator Outreach: Conduct targeted outreach to potential creators through various channels, including social media, industry events, and direct contact.
  • Onboarding: Design and manage the onboarding process for new creators, ensuring they understand our tools, guidelines, and best practices.
  • Market Research: Conduct market research to identify emerging trends and potential creator talent within the local news space.
  • Partnerships and Collaborations: Identify and establish partnerships with creator networks, agencies, and other platforms to expand our creator base.
  • Performance Metrics: Track and analyze key performance metrics related to creator acquisition and engagement. Provide regular reports and insights to senior management.
  • Marketing and Promotion: Collaborate with the marketing team to develop campaigns that attract new creators and promote our platform to a wider audience.
  • Events and Networking: Represent NewsBreak at industry events, conferences, and networking opportunities to build relationships and recruit new creators.

Requirements

  • Experience: 3-5 years of experience in creator acquisition, influencer marketing, talent recruitment, or a related field, preferably within the digital media or tech industry.
  • Skills: Strong understanding of content creation across various formats (written, video, social media). Excellent communication, organizational, and networking skills.
  • Knowledge: Familiarity with AI and ML applications in content personalization and distribution is a plus.
  • Personality: Passionate about local news and content creation. Proactive, creative, and able to thrive in a fast-paced, dynamic startup environment.
  • Education: Bachelor’s degree in Marketing, Communications, Business, or a related field. Advanced degree is a plus.

Benefits

We offer competitive benefits package:

  • Health, dental, and vision care for you and your family
  • Top-tier 401(K) plan with company matching
  • Paid time off and paid holidays
  • Paid parental leave
  • FSA and commuter benefits programs
  • Team activity budget
The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process.
Annual Base Pay Range
$145,000$180,000 USD