Product Manager, Initiatives
News Break
About NewsBreak
NewsBreak is redefining the way users interact with local news and their communities. By bridging local users, local content creators, and local businesses, our mission is to foster safer, more vibrant, and authentically connected lives. Through robust collaborations with thousands of local publishers and businesses across the nation, NewsBreak is revolutionizing how a new wave of readers access and engage with essential, locally sourced content & information.
Since our inception in 2015, our trajectory has been nothing short of remarkable. We proudly stand as the nation’s premier local news app.
As a Series-C unicorn startup, our headquarter nestles in the tech hub of Mountain View, California, with other offices in New York City and Seattle. For more information, visit www.newsbreak.com/about
About the Role
As a product manager, you will work on our fast-growing short video platform. Join us and be part of a team that’s building the future of video ads and monetization, making a huge impact on the platform and our community.
Responsibilities
- Develop and execute the product strategy for monetization features, programs, and ad formats designed to empower and support creators globally.
- Partner closely with data science, ad product, engineering, and creator monetization teams to design, build, and scale customized programs that drive revenue for creators and maximize advertising opportunities.
- Collaborate with cross-functional teams to integrate user feedback, market research, and internal data into the product roadmap, ensuring our monetization features meet both creator and advertiser needs.
- Leverage a data-driven approach to inform product design, iterations, and strategic decision-making from concept to launch.
- Drive innovation in ad formats, including video ads, content ads, and new monetization surfaces that align with the platform's mission and goals.
- Ensure a seamless ad experience that supports both user engagement and advertiser goals while maintaining the integrity of the platform.
- Foster strong relationships with internal and external stakeholders to drive product vision, ensuring alignment across teams and functions.
Qualifications
- Bachelor's degree in a related field (MBA or advanced degrees are a plus).
- 3+ years of experience in building monetization and/or ads products, preferably at a consumer-focused technology company.
- Deep understanding of content consumers, creators, and their monetization journey.
- Proven experience conducting quantitative and statistical analysis to drive product decisions, with the ability to summarize and communicate results to stakeholders effectively.
- Outstanding collaboration, communication, and interpersonal skills to build trusted relationships across functions.
- Experience in user-generated content platforms or knowledge of the creator economy is a strong plus.
Preferred Qualities
- Experience in investment banking or consulting firms are a plus
- Familiarity with video ads, content monetization, or ad tech ecosystems.
- Experience working on products at the intersection of creator tools and ads, focusing on monetization strategies.
- Ability to thrive in a fast-paced, entrepreneurial environment, with a focus on solving complex problems and driving product innovation.
Benefits
We offer competitive benefits package:
- Health, dental, and vision care for you and your family (0 cost for employee)
- Top-tier 401(K) plan with company matching
- Paid time off and paid holidays
- Paid parental leave
- FSA and commuter benefits programs
- Team activity budget