NMI is seeking an email marketing specialist, and Pardot Specialist, to join our team. In this role, you will lead the execution and optimization of Pardot across the marketing team. In addition, you will act as a subject matter expert, advising team members in Pardot best practices and helping to build a vision for the usage of Pardot. If you are enthusiastic and passionate about marketing automation, we would love to discuss this role with you further.

Responsibilities

• Administrator for the Pardot email marketing automation platform
• Support the marketing team with planning and executing campaign elements - email, landing page, and distribution lists.
• Building email nurturing, demand generation and ABM multi-programs
• Deliver marketing assets including email templates, forms, and landing pages
• Provide feedback and input on best-practices to improve overall positioning, messaging, storytelling, and strategic plans.
• Analyze campaign results in detail, draw insights and recommend data-based adjustments.
• Establish and exceed campaign performance metrics such as open, click-through, and conversion rates.
• Promote demand generation campaigns, branded content, webinars, events to customers and key target personas
• Grow database organically with the intent of converting prospects into MQLs for SDRs.