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Director, DTC Growth Marketing

NZXT

NZXT

Marketing & Communications, Sales & Business Development
Remote
Posted on Saturday, September 2, 2023

NZXT is a rapidly growing company made up of gamers, builders and PC enthusiasts on a mission to create hardware, software, experiences, and services that surprise and delight gamers of all types. We are a team of creative, motivated and results-oriented people who love what we do and are dedicated to making it easy, fun and rewarding for our audience to play games. We are a founder-led organization that has not lost any of our entrepreneurial, scrappy roots. This is an exciting time to join NZXT as we are poised for significant global expansion and growth.

Job Title: Senior Manager, DTC Growth Marketing

Location: Remote, US

Workplace Type: Remote

JOB SUMMARY

As the Manager, DTC (Direct-to-Consumer) Growth Marketing, you will be
accountable for developing and executing strategies to drive customer acquisition,
retention, and revenue growth across our digital channels. You will lead the
marketing function that is focused on Growth Marketing and collaborate with cross-
functional teams to drive brand and product awareness while generating highly
qualified traffic to NZXT.com.

RESPONSIBILITIES

●Develop, implement, and optimize a comprehensive and cost-efficient DTC
growth marketing strategy to drive customer acquisition and revenue
growth.
● Plan and execute data-driven marketing campaigns across various digital
channels, including email marketing, social media, paid advertising, SEO,
and content marketing.
● [Influencer / Tech Marketing]
● Utilize analytics and performance metrics to track, measure, and report on
the effectiveness of marketing campaigns, making data-driven decisions to
optimize results.
● Collaborate with the product and creative teams to develop compelling
messaging, creative assets, and landing pages that drive engagement and
conversion.
● Stay up to date with industry best practices, digital marketing trends, and
be fully immersed in PC gaming and hardware trends.Allocation of marketing budget across various channels and campaigns that align with overall
Growth Marketing strategy.
● Selection and implementation of marketing tools and platforms to support DTC growth
objectives.
● Selection and optimization of Influencers, Technology Reviewers, NZXT Partners, NZXT
Community, and related activities that support Growth Marketing.
● Development and optimization of customer segmentation strategies.
● Creation and execution of A/B optimization experiments that include platforms, creative
collateral, and merchandising.

QUALIFICATIONS

●Bachelor's degree in marketing, business administration, or a related field. A master's degree is
a plus.
● Proven experience (5+ years) in digital marketing, with a focus on DTC growth strategies in the
e-commerce and National or international Video Game Industry.
● Strong understanding of digital marketing channels, including email marketing, influencer
engagement, social media, SEO, paid advertising, and content marketing.
● Demonstrated experience in developing and executing data-driven marketing campaigns that
drive customer acquisition and revenue growth.
● Proficiency in using analytics and marketing automation tools to measure and optimize
campaign performance.
● Solid understanding of customer segmentation, persona development, and customer journey
mappingExcellent written and verbal communication skills, with the ability to collaborate effectively with
cross-functional teams.
● Up-to-date knowledge of marketing trends, emerging technologies, and best practices in DTC
marketing related to gaming and personal computers.
● Experience using marketing automation tools and CRM systems.
● Strong analytical and problem-solving abilities, with a focus on driving actionable insights from
data.
● Strategic mindset, with the ability to align MDF (Marketing Development Funds) programs with
overall business objectives and partner needs.
● Strong negotiation and influencing skills, with the ability to drive alignment and consensus
among stakeholders.
● Detail-oriented with exceptional organizational skills.
● Self-motivated and results-driven mindset.
● Ability to thrive in a fast-paced, dynamic environment with changing priorities.

#LI-JM1 #LI-REMOTE

CULTURE & VALUES

At NZXT, we believe in the importance of Design Thinking and the power of Serving Community, and our values spring from those two core ideas:

GIVE A SHIT - We’re obsessed with doing right by our community internally and externally.
  • We care a lot
  • We speak up
  • We do what we say
LEARN AND GROW - We see our challenges as opportunities. Progress over perfection.
  • We are curious and aren’t afraid to try
  • We take accountability
  • We apply what we learn
WIN TOGETHER - We elevate each other with unique perspectives and mutual respect.
  • We are in this together—win or lose
  • We lift each other up
  • We value every voice
KEEP IT SIMPLE - We remove complications to focus on what’s needed.
  • We make it efficient
  • We reduce friction
  • We keep things user-friendly

We hope that every NZXT employee internalizes and practices these values to the point where they become second nature. We expect our leaders and managers to embody and nurture these values, because when they are in full force... amazing things can happen.

NZXT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.