Product Marketing Specialist
NZXT
NZXT is a founder-led, global organization that has not lost our entrepreneurial, scrappy roots. We’re made up of gamers, builders and PC enthusiasts on a mission to create hardware, software, experiences, and services that surprise and delight gamers of all types. So what makes NZXT, NZXT? Our employees come from a variety of backgrounds with unique experiences and interests that make us better. We invent, we play, and we have fun doing it because building is more than just assembling computer parts - building is an attitude and a state of mind. That attitude is shared by an ever-growing community of people who are all here to help each other reach the next great thing. This is an exciting time to join NZXT - let’s get building.
Job Title: Product Marketing Specialist
Location: United States
Workplace Type: Remote
JOB SUMMARY
The NZXT marketing team is seeking an experienced Product Marketer with a proven track record of developing and executing comprehensive marketing plans that drive business results. The ideal candidate will take charge of product positioning, messaging direction, go-to-market strategy, and content creation for the NZXT product lines. This role requires close collaboration with cross-functional teams, including but not limited to Product Management, Sales, Marketing, and Creative.
RESPONSIBILITIES
- Develop insights-driven product positioning by identifying customer needs and analyzing the competitive landscape
- Work closely with Product Management throughout the product life cycle ensuring marketing strategies align with product milestones
- Create clear and effective messaging frameworks to establish consistent messaging across all channels and touchpoints
- Equip sales teams with the information and tools needed to effectively communicate product value propositions
- Lead cross-functional team collaboration in development of product launch plans
- Partner with internal creative teams to produce and deliver compelling marketing and campaign assets (copy, imagery, video, web content, etc.)
- Propose and implement innovative marketing initiatives to differentiate our products in the market
QUALIFICATIONS
- Bachelor’s degree in Marketing, Business, Communication, or a related field
- Minimum of 3 years in a product marketing role, with a preference for experience in the gaming hardware industry
- Demonstrated success in creating compelling product positioning and messaging frameworks
- Experience working with a Creative team (internal or external), with a keen eye for distinguishing good from excellent creative work
- Extensive knowledge of marketing asset production, including but not limited to copywriting, photography, video, and digital media
- Proficiency in Google Workspace (Slides, Docs, Sheets)
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Ability to interact and collaborate effectively with team members at all levels of the company
- Comfortable working remotely from a home office
COMPENSATION
The estimated base range for this role is: $75,000- $100,000. Compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications, internal equity and alignment with market data. We offer a wide range of benefits including health/dental/vision, retirement and paid time off. All employees at NZXT receive equity as part of their compensation package.
#LI-Remote #LI-JM1
CULTURE & VALUES
At NZXT, we believe in the importance of Design Thinking and the power of Serving Community, and our values spring from those two core ideas:
- We care a lot
- We speak up
- We do what we say
- We are curious and aren’t afraid to try
- We take accountability
- We apply what we learn
- We are in this together—win or lose
- We lift each other up
- We value every voice
- We make it efficient
- We reduce friction
- We keep things user-friendly
We hope that every NZXT employee internalizes and practices these values to the point where they become second nature. We expect our leaders and managers to embody and nurture these values, because when they are in full force... amazing things can happen.
NZXT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.