Operative

operative.com

With $8.5B in digital ad revenue and $40B in global TV ad revenue flowing through the systems, Operative plays a crucial role in helping the world’s top media companies and publishers manage and advance their advertising businesses and increase revenue by helping them transition from ratings-based to outcome-based selling with a modern order management system. The platforms are built on modern cloud-native SaaS-based technologies for convergence. The multiple channel advertisement requirements are managed from a single place. Our 300+ clients span 25+ countries and include Fox, NBCU, Sinclair, Discovery, Disney, TVNZ, HBO, Bell Media, and Sky.