Overview

The Marketing Manager is responsible for developing and executing strategic initiatives to support campaigns, programs, products, and services on a regional scale for the US. Acting as the ‘glue’ between Strategy and Centre of Excellence (CoE), the team ensures delivery of scalable, repeatable, and impactful marketing programs that are customer-centric, product-agnostic, and channel-agnostic — creating experiences our customers love.

This role covers the full marketing funnel, from campaign planning and budget management through to execution, measurement, and optimization across all channels. A key focus will be on supporting revenue-generating initiatives—while leveraging AI and real-time data to personalize campaigns, ensuring promotions reach the right customer at the right time on the right channel.

The Marketing Manager will collaborate across the organization and with external partners to deliver effective campaigns that drive engagement and commercial results. This is a hybrid position based in our Jacksonville office, requiring three days per week onsite.

Key Responsibilities

Program & Campaign Management

• Support the development and execution of marketing campaigns for new product launches and ongoing wallet initiatives.
• Assist in planning and delivering incremental revenue-driving initiatives (lockable balance, VIP cashback, loyalty integration, Refer-a-Friend).
• Manage campaigns end-to-end, including briefing, budget tracking, execution, optimization, and reporting.
• Help build integrated marketing plans across channels (email, push, in-app, web, social, paid media, and partnerships).
• Ensure campaigns meet commercial objectives, customer needs, and regulatory requirements.

Partnership Management

• Build and maintain relationships with key partners (merchants, affiliates, platforms) to support co-marketing opportunities.
• Work with Sales and Commercial teams on merchant integrations and co-marketing activities to support campaigns.
• Identify partnership opportunities and assist in implementing promotions that support wallet growth objectives.

Collaboration & Communication

• Act as a liaison between strategy and execution, working with Product, Sales, Customer Service, Data & Insights, and UX teams.
• Collaborate with internal and external stakeholders to deliver integrated marketing programs.
• Track campaign outcomes with the Insights team and contribute to actionable learnings.

Performance, Measurement & Optimization

• Define and monitor campaign KPIs and performance against commercial and engagement goals.
• Support test-and-learn initiatives and recommend optimizations.
• Assist in producing ROI reporting and insights for stakeholders.

Innovation & Personalization

• Utilize AI, automation, and real-time data to support personalized, customer-centric journeys.
• Suggest innovative campaign ideas that contribute to incremental wallet growth.

Regional Responsibilities

• Adapt global campaigns to local market dynamics, customer behaviors, and regulatory requirements.
• Collaborate with local Commercial, Product, and Operations teams to ensure programs are market-ready.
• Support regional go-to-market planning, asset localization, and campaign execution tracking.
• Partner with regional merchants, affiliates, and platforms to support co-marketing initiatives.
• Provide regional insights to the CoE to inform global strategy and program development.
• Monitor regional KPIs and campaign outcomes to support commercial priorities.

Qualifications & Skills

• Bachelor’s degree or Educational Degree in Marketing, Business, Communications, or a related field (or equivalent experience in lieu of education).
• Minimum of 3 years’ of experience in campaign management, engagement, or digital marketing (fintech, payments, or wallets experience a plus).
• Track record of delivering campaigns with measurable ROI.
• Hands-on experience with marketing automation and personalization platforms.
• Analytical mindset with the ability to translate data into actionable insights.
• Strong stakeholder and project management skills, with the ability to manage multiple priorities.
• Creative and customer-focused approach to campaign execution.
• Commercially minded, adaptable, and able to thrive in a fast-paced environment.