In the spirit of pay transparency, we are excited to share the base salary range for all positions, exclusive of fringe benefits or potential bonuses. Depending on the position, there is eligibility for an annual corporate bonus percentage. If you are hired at Payscale, your final base salary compensation will be determined based on factors such as skills, education, and/or experience. In addition to those factors – we believe in the importance of pay equity and consider any internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the full base salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. We also offer a generous total rewards package.

About Payscale

Payscale is the original compensation innovator for organizations who want to scale their business with pay and transform their largest investment into their greatest advantage. With decades of innovation in sourcing reputable data and developing AI-powered tools, Payscale delivers actionable insights that turn pay from a cost to a catalyst. Its suite of solutions — Payfactors, Marketpay, and Paycycle — empower 65% of the top companies in the U.S. and businesses like Panasonic, ZoomInfo, Chipotle, Quest Diagnostics, University of Washington, American Airlines, and TJX Companies.

Create confidence in your compensation. Payscale.

To learn more, visit www.payscale.com.

Role Overview

We’re looking for a Social Media Manager to grow and evolve our B2B social presence, expanding beyond LinkedIn to include other platforms such as YouTube and X, with a strong focus on organic reach, follower growth rate, and driving referral traffic.

This role is responsible for turning our content, thought leadership, and brand POV into consistent, platform-native social experiences that build credibility, spark conversation, and grow our audience over time. You’ll also own organic influencer partnerships, community management, and employee advocacy, helping extend our reach through trusted voices and active engagement.

This is a hands-on role for someone who understands how B2B audiences actually use social — and how to grow influence and an engaged audience without relying on paid spend.

What You’ll Do

Grow Organic Social Channels

• Own day-to-day execution of organic social across LinkedIn, YouTube, X, and other relevant platforms

• Expand reach and improve follower growth and engagement rate across platforms

• Optimize posting cadence, formats, and timing based on performance

• Test and scale platform-native formats (short-form video, clips, threads, carousels)

B2B Content Distribution & Amplification

• Partner with the Content team to extend the reach of blogs, webinars, podcasts, videos, and thought leadership

• Repurpose long-form content into concise, high-impact social assets

• Collaborate with Demand Gen to support campaign amplification organically (without owning paid)

Influencer & Industry Voice Engagement

• Identify and build relationships with relevant B2B influencers, creators, analysts, and practitioners

• Coordinate organic influencer participation in content, campaigns, and events

• Track influencer impact based on reach, engagement, and audience relevance

Community Management

• Actively monitor and engage with comments, mentions, DMs, and industry conversations

• Foster meaningful interaction with customers, prospects, partners, and peers

• Escalate insights, feedback, and emerging themes to internal teams

• Help shape an authentic, credible brand presence through consistent engagement

Employee Advocacy and Thought Leadership

• Partner with thought leaders to create posts aligned with brand voice

• Activate employees with social content around key campaigns, moments, and narratives

• Create and curate share-ready content that empowers employees to authentically amplify company stories

• Develop scalable processes, prioritizing key moments for thought leader and employee activation

Measurement & Optimization

• Track and report on organic performance metrics including reach, follower growth, engagement rate, video views, and clicks

• Analyze which topics, formats, and voices resonate most with B2B audiences

• Share insights and recommendations to continuously improve performance

What You Bring

• 3–6 years of experience managing organic social media for a B2B brand (SaaS or technology preferred)

• Proven ability to grow followers and engagement organically

• Hands-on experience with LinkedIn, YouTube, and X in a professional or industry context

• Experience working with influencers, creators, or external industry voices

• Strong copywriting skills and a sharp understanding of B2B tone and credibility

• Comfort balancing creativity with performance data

• Experience supporting thought leadership or executive social presence

• Familiarity with social analytics and scheduling tools

• Experience promoting webinars, podcasts, or video series organically

• Understanding of how social supports longer B2B buying cycle

Location

Payscale has an employee centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter.

In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices. Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their unique needs.

If you work from home, we recommend ensuring that you can meet the following technology, equipment and workspace requirements:

• High-Speed Internet - A stable broadband or fiber connection (satellite is highly discouraged) with a minimum speed of 100 Mbps in a dedicated workspace that has a reliable Wi-Fi signal.

• Device for Multifactor Authentication (MFA/2FA) - smartphone, tablet, etc.

When it matters (usually no more than a few times a year) we take the time to gather for in-person events.

Payscale has employees across the US, Canada, UK, The Philippines and Romania however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii.

Benefits and Perks

All around awesome culture where together we strive to live our 5 values:

• Data informed decision making.

• Customer first. Always.

• Succeed together.

• Relentless about results. Obsessed with excellence.

• Lead the change. Shape the standard.

An open and inclusive environment where you’ll learn and grow through programs and resources like:

• Monthly company All Hands meetings

• Regular opportunities for executive leadership exposure through things like AMAs

• Access to continued learning & development opportunities

• Our commitment to a continuous feedback culture which allows us to drive performance and career growth

• A growing network of Employee Resource Groups

• Company sponsored volunteer hours

• And more!

Our more standard benefits

• Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work

• 14 Paid Company Holidays, includes 2 floating holidays (you choose!)

• A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale

• Unlimited infertility coverage benefits through our medical plans

• Additional supplemental health benefits offered to you and your family

• 401(k) retirement program with a fully vested immediate company match

• 16 weeks of paid parental leave for birthing and non-birthing parents

• Health Savings Account (HSA) options and company contributions each pay period

• Flexible Spending Account (FSA) options for pre-tax employee allocations

• Annual remote work stipend to be used on wellness or home office equipment

Equal Opportunity Employer:

We embrace equal employment opportunity. Payscale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin, or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you have a disability or impairment and need assistance with the application process, please email recruiting@payscale.com for support.

Fraud Alert:

Payscale values security and privacy. During your job application and interview process, we will never ask for your personal banking or financial information, social security number, or other sensitive information, if you are unsure if a message is from Payscale, please email recruiting@payscale.com

Compensation Range: $86,800 - $130,200