Creative Production and Ecommerce Visual Manager
Pet Circle
Sydney, NSW, Australia
Posted on Nov 19, 2024
Dogs, cats, budgies and everything in between - pets deserve the world. They make us want to be better humans. That’s why we’ve made it our mission to build the most engaged and passionate community of pets and pet parents across the world. And we’re looking for talented team mates who can help us do it.
Founded in Sydney, our team of 500+ pet obsessives span Australia, New Zealand and the Philippines. We’ve scaled to become one of Australia's top five eCommerce companies and the no.1 online pet store. But we’re just getting started. Like a whippet who’s spotted their mate across the dog park, our growth is only going to accelerate, as we continue to disrupt the way that pet parents shop.
Excitingly, the pet industry is booming (as in $15 billion kind of booming) and online pet retail is set to grow exponentially in the next five years. So this is a unique career opportunity to be part of our epic growth story.
The Opportunity
Our Brand and Creative team is a skilled group of brand marketers and creatives, working to elevate the shopping experience for pet families across Australia. We are looking for a Creative Production and Ecommerce Visual Manager to join our in-house creative team as we embark on the next phase of growth.
As Creative Production and Ecommerce Visual Manager, you will lead the smooth movement of workflow from brief to execution, through to post-production and launch. Flexing your production muscles across both eCommerce and Creative shoots, you will move between owning end-to-end product photography and motion, content creators and larger lifestyle shoots - this is a unique role that impacts all aspects of creative.
In this role, you will own eCommerce product content workflow, from creating and setting image guidelines, SKU identification, liaising with Buyers and Fulfilment Centre team to call-in samples, managing shoot lists, booking photography staff and running retouching and QA. You will own our key imagery KPIs, ensuring fast turnaround, while building a longer-term testing framework, to ensure we are producing best-in-class content to support eCommerce conversion.
As Creative Production Manager, you will also lead the project management of all creative content streams. Working across monthly and seasonal creative planning cycles, ensuring no deadlines are missed, and creative is executed to a high standard at all times.
It goes without saying, that run sheets, briefs, shoot-lists and retouching notes are second nature to you. You know what the difference between a PPM, PreProd and Retro means. Gantt charts make you happy and a tightly controlled budget file brings you joy. Having a keen creative eye to match talent to brief and being able to support in post-production will ensure your success in this role.
What you'll be doing
- Manage in-house ecommerce Studio (product and lifestyle) production workflow, team management, monthly budgeting and reporting
- Produce all creative content and campaign shoots, including sourcing creative talent, running PPM and all post-production
- Ownership of Production timelines and budgets, including weekly resource planning and ensuring bottlenecks are identified and managed
- Creation of visual ecommerce guidelines, shoot and set production and QA
- Rostering, leading, training, mentoring and motivating a team of permanent and casual Photographers, videographers, retouchers/QA, copy and logistics staff
- Ensuring all production process is completed according to company KPIs
- Ideate and run A/B tests for SKU content, working with cross-functional teams
- Build a data and insights driven culture within creative, to ensure teams are working towards customer-first outputs
- Develop a network of agency and freelance talent to support in-house teams
The ideal toolbox
- You will be process-driven and a strategic thinker - keen to improve existing processes and implement best-practice
- Demonstrated eCommerce Studio production for an online retailer or digital-first brand, with a minimum of 5 years practical experience
- In-depth understanding of pre- and post-production process for digital , creative content
- Proven experience managing multiple projects and deadlines
- Work collaboratively with the wider marketing and agency teams to ensure effective campaign integration.
- Have a well-honed testing and fail mentality, using data to help inform low-fi content shoot
- Manage reporting to assess effectiveness against business and marketing goals.
Juicy perks
- Heaps of development opportunities - stretch projects, focus groups & secondments
- Flexible working environment
- Up to 50% employee discount
- Product sample giveaways
- Pawrental leave and wellbeing leave
- Team charity volunteer days
- Classpass subsidy
Role location
We believe that building connections and collaborating as Pet Circlers is super important. So this role is based in Sydney with a hybrid arrangement of 3 days per week in our pet friendly offices (your pet might love coming to the office even more than you). This could change in line with business requirements.
Why Join?
We reckon our mission to help the world Pet Better is an important one, but also an incredibly fun and rewarding one. Becoming a Pet Circler means you’re committed to help shape an entire industry - it’s pretty exciting stuff. Here’s what we stand for:
We’re better together
We operate with humble hearts and hungry minds
Pets matter; so pets and pet parents always have a seat at our table
We’re instinctively curious. Always
Belong at Pet Circle
Our unique perspectives and expertise is our superpower - we value diversity in all forms. So, no matter your background, please apply if this role makes you excited to bring your full self to work each day.