Position Title

Off-Page SEO Specialist

Reports To

Head of Growth - SEO

Position Summary

At Property Finder, building innovative and user-centric digital experiences is essential to delivering value and driving growth. We are seeking a detail-oriented, analytical, and proactive Off-Page SEO Specialist to strengthen our organic authority, grow high-quality backlinks, and enhance the site’s visibility and reputation across search engines.

The Off-Page SEO Specialist will lead link acquisition strategies, manage outreach programs, collaborate on digital PR initiatives, and engage with authoritative platforms—including Wikipedia, Reddit, and high-trust publisher networks—to expand the site’s online footprint. This role complements our Technical and Content SEO teams by focusing on external signals—premium backlinks, authoritative mentions, community-driven references, and brand visibility.

Key Responsibilities

Off-Page Strategy & Execution

• Develop, execute, and scale white-hat link-building strategies that drive domain authority and organic visibility.
• Identify backlink opportunities through competitor gap analysis, authority benchmarks, and digital landscape research.
• Build and maintain authoritative links from trusted sources, including publishers, industry platforms, Wikipedia, and high-signal community sites like Reddit.
• Manage backlink audits and evaluate link quality using tools such as Ahrefs, Semrush, and Majestic.
• Monitor and identify harmful links while coordinating disavow processes when needed.

Digital PR, Outreach & Community Engagement

• Manage outreach campaigns to earn coverage from journalists, bloggers, publishers, and niche communities.
• Collaborate with PR and content teams to create linkable assets: data reports, insights, infographics, and evergreen resources.
• Engage proactively on high-authority community platforms (e.g., Reddit), contributing value, gathering insights, and creating pathways for organic mentions.
• Support the creation and maintenance of Wikipedia citations or references—always following platform guidelines and ethical contribution standards.

Authority Monitoring & Competitive Analysis

• Track and report on backlink growth, domain authority metrics, link diversity, and competitive link landscapes.
• Analyze anchor text patterns, link velocity, risk factors, and overall link profile health.
  
  
• Identify opportunities for brand mentions, unlinked references, and content deserving of citation on platforms like Wikipedia and industry directories.

Cross-Functional Collaboration

• Partner with Content SEO to develop linkable assets aligned with user intent and industry demand.
• Work with PR, Brand, and Communications teams on campaigns that can generate authoritative coverage and links.
• Collaborate with Product and Data teams when building data-based stories suitable for high-authority sites and community sharing.

Continuous Improvement & Innovation

• Stay current with link-building best practices, algorithm updates, and off-page trends.
• Explore new outreach tools, AI-powered automation, and innovative community-building tactics.
• Ensure all link-building activities follow Google guidelines and comply with ethical, white-hat standards.

Required Skills & Experience

• 3+ years of hands-on off-page SEO or link building.
• Strong understanding of backlink quality, authority metrics, and link evaluation frameworks.
• Experience engaging with authoritative community platforms such as Reddit and contributing ethically to Wikipedia.
• Proven ability to run outreach campaigns using tools like Ahrefs, Semrush, or Majestic.
• Excellent communication skills and the ability to craft compelling outreach messages.
• Strong analytical mindset with experience interpreting backlink and authority data.
• Highly organized and proactive, able to manage multiple outreach campaigns simultaneously.
• Collaborative attitude with cross-functional teams (Content, PR, Brand, Product).

Preferred Qualifications

• Background in high-traffic consumer platforms, marketplaces, or classifieds.
• Understanding of content strategy, storytelling, and linkable asset frameworks.
• Exposure to AI-assisted prospecting, outreach automation, or audience research.