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Lifecycle Marketing Specialist

Prosper Marketplace

Prosper Marketplace

Marketing & Communications, Sales & Business Development
San Francisco, CA, USA
Posted on Wednesday, June 12, 2024
The Role
We’re seeking an experienced professional to join our Lifecycle Marketing team, reporting to the Senior Manager of Lifecycle Marketing. The Lifecycle Marketing Specialist is responsible for day-to-day execution and optimization of email, push and SMS communications. The ideal candidate has experience building lifecycle marketing campaigns, strong email developer skills, Iterable experience, and a high degree of customer empathy. This is a great opportunity for someone who is seeking to grow in a fast-paced and dynamic environment, work on a fun team and directly impact customer experience at Prosper.

Problems You Will Solve

  • Build simple and complex multi-channel marketing campaigns in Iterable, including setting up experiments and conditional splits, using data in API event payloads and user profile attributes.
  • QA campaign builds/journeys to ensure development output meets campaign requirements.
  • Ensure all campaign business requirements are documented and translated into technical requirements.
  • Collaborate directly with teams to gather campaign requirements, identify opportunities for optimization and deliver campaigns and journeys to meet provided business requirements.
  • Code and QA emails within existing email templates, leveraging Iterable snippets and handlebar logic to ensure campaigns are future-proof and can be personalized.
  • Collaborate with technical resources to QA API event JSON payloads, outbound webhooks, and provide guidance as necessary.
  • Post launch validation of campaign send counts and performance.
  • Provide insights and subject matter expertise on campaign execution.

About You

  • 2+ years of experience in lifecycle marketing campaign execution. Applicants without direct experience creating and deploying email, Push and/or SMS will not be considered.
  • Direct experience building journeys with a modern marketing automation platform, preferably Iterable. Braze, SFMC, Marketo, or similar experience is also relevant.
  • Direct experience coding HTML/CSS for email, including using Litmus or EoA to test and troubleshoot cross-platform compatibility for mobile, dark mode, etc.
  • Ability to set-up A/B tests and advanced segments to provided spec and troubleshoot.
  • Working knowledge of API events and webhooks.
  • Working knowledge of lifecycle marketing best practices.
  • Ability to work independently with minimal supervision, manage several simultaneous projects, and proactively deliver key projects.

What We Offer

  • The opportunity to collaborate with a team of creative, fun, and driven colleagues on products that have an immediate and significant impact on people's lives
  • The opportunity to work in a fast-paced environment with experienced industry leaders
  • Flexible time off, comprehensive health coverage, competitive salary, paid parental leave
  • Wellness benefits including access to mental health resources, virtual HIIT and yoga workouts
  • A bevy of other perks including Udemy access, childcare assistance, pet insurance discounts, legal assistance, and additional discounts.
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