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Creative Director

Rugs USA

Rugs USA

East Windsor, NJ, USA
Posted on Tuesday, June 25, 2024

About Us:

For more than twenty years, Rugs USA has helped our customers turn their house into a home, offering a stunning array of rug styles, materials, and sizes to suit every design need and budget.

Whether you’re replacing one runner or redecorating an entire house, we take pride in helping you realize your vision. With over 8 million rugs sold to more than one million homes, we are experienced in making your online journey seamless: from selecting a rug style and size, to ordering and delivery, to education and support for how to care for your rug. We are able to keep our prices low and quality high by maintaining close relationships with the designers, artisans, and factories who make our goods.

Our customers inspire us. By helping you find the right rug at the right price and offering outstanding customer service, we cherish making life more beautiful for yourself and your family.


We’re currently looking for a Creative Director to lead our growing design, photo studio and copy teams. The Creative Director will oversee the end-to-end creative process and be responsible for continuing to enhance and differentiate our visual identity and brand voice to create a compelling experience across all customer touch points.

The Creative Director will bring the Rugs USA brand to life by:

  • Overseeing the creative direction of all brand assets, marketing materials, and online content from conception, through design and production, to on time and in budget delivery.
  • Develop and articulate a clear creative vision that aligns with the brand and business objectives
  • Bringing new ideas and developing a strong creative vision that greatly enhances our brand, but also grows and evolves with our customer and company.
  • Lead and inspire a team of designers, writers, photographers to deliver best-in-class content and customer engagement across our channels.
  • Leading large, strategic design and content marketing projects that present multidisciplinary challenges and span multiple departments.
  • Use strong creative skills to provide feedback and guidance to an array of creatives and external agencies.
  • Be a key voice in continuing to enhance the Rugs USA brand and its application through art direction, graphic and digital design, video, social design, UI and UX.
  • Scaling and optimizing the creative team’s and photo studio’s output and quality through mechanisms like guidelines, tools, templates and processes.
  • Stay up to date on industry trends and have experience with social channels including Instagram and TikTok, in addition to emerging creative technologies such as CGI.
  • Gaining buy-in from internal stakeholders and effectively communicate the creative vision in a way that engages, inspires, and aligns internal teams.


  • 8+ years’ experience in design, creative direction and brand strategy at a consumer brand, retailer or creative agency
  • 4+ years of experience leading digitally focused creative teams through strategy and execution
  • Portfolio demonstrating diverse creative work and ability to execute across channels
  • Ability and affinity for a combination of hands-on work and creative team leadership
  • Ability to lead a production team and manage and deliver to budgets and timelines
  • Understanding of digital content production and video, including familiarity with post-production retouching and editing
  • Deep experience designing for mobile & web with knowledge of UX and front-end web design processes and best practices
  • Experience hiring, managing, and developing a high performing creative team
  • Ability to influence and work collaboratively with cross-functional teams
  • Commercially minded, open to input from all internal stakeholders, and able to incorporate feedback into creative deliverables
  • Self-driven with a bias towards action and a growth mindset
  • Experience managing photo studio operations
  • Passion for home, interior design and retail

Your Life and Career at RugsUSA:

  • A culture that promotes a healthy work/life balance
  • Benefits package offered to all eligible full-time employees (including medical, dental, vision, PTO, 401(k)
  • Exposure to career advancement opportunities across all departments
  • Monthly wellness stipend, and more!

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel assigned to this job. RugsUSA, is an equal opportunity employer.

The US base salary range for this full-time position is $160,000-$180,000 + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the likely salary opportunity for a new hire in this position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.