Location: Remote (US Candidates only)

We’re looking for a hands-on Senior Product Marketing Manager for SonicWall. You will play a mission-critical, strategic role in bringing SonicWall’s Next Gen Appliance and Management product offerings to market and ensuring its ongoing success in the marketplace.

Key Responsibilities:

The Product Marketing Manager is responsible for researching, planning, and executing the go-to-market strategy in order to meet business objectives in line with our global market.
Strategy:

• Plan and implement the go–to–market strategy including development and communication of service value propositions and positioning in accordance with various target markets.
• Analyze market size and potential competition; be the expert on our competition – understanding their strengths, weakness, opportunities and threats.
• Research and work with SNWL experts to determine industry positioning, learning requirements and compliance needs for specific industries.

Marketing and Business Development:

• Manage the product launch cycle and create collateral to explain new features to the market.
• Collaborate to develop and implement marketing plans. Support the preparation of business plans focused on business development for a defined market.
• Produce product, industry and thought leadership content through blogs, whitepapers, eBooks, videos, web pages and more.
• Lead cross-functional teams to successfully launch products, create collaterals, and drive growth.
• Evaluate product and market opportunities and decide appropriate activities in line with the strategy. Facilitate opportunities across corporate departments and business units where appropriate.

Sales Support, Enablement and Tool Development:

• Research and propose new information security awareness tools/assets to be added to the service.
• Manage the development and marketing of these new tools/assets.
• Communicate the value proposition of the products to the various channels within SNWL.
• Develop the sales tools and training that support the selling process of our service to various teams.

Performance Targets:

• Drive success towards established targets, through execution and review of the marketing plan.
• Continually evaluate the plan to integrate new targets and areas of focus (e.g. industry or other), as researched, in order to grow the service.
• Measure what works and what doesn’t, and work to improve it.

Customer / Partner Relations and Engagement:

• Acquire deep customer/partner knowledge through market research, persona, segmentation analysis, customer interviews and internal business metrics.
• Builds and maintains strong relationships with new and existing customers to ensure ongoing customer satisfaction.

Required Qualifications:

• 5 - 7 years product marketing experience for a B2B firm for a technical product or customer-facing security expertise.
• You have a BS/MS in a marketing or engineering field.
• You enjoy writing and speaking and do it well.
• You have a technical background and can write for both engineering and business audiences.
• You want to be part of something big and learn as much as you can in the process.

Desired Qualifications:

• You have an MBA or an advanced business degree.
• You’re passionate about exploring new technologies.
• You have a strong grasp on market trends in cybersecurity.
• You’ve had professional experience in product management, marketing or another strategic role.

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#B2B experience