Growth Marketing Manager
symplr
Growth Marketing Manager
- ID
- 2025-1971
- # of Openings
- 1
- Category
- Marketing
Overview
The Growth Marketing Manager focuses on driving buyer engagement from webinars, virtual events, and live events, including tradeshows. Specific responsibilities include collaborating with the Product Marketing, Growth Marketing, and Corporate Marketing teams to maximize awareness, engagement, and pipeline contribution from every event. They lead and define our processes for pre- and post-event engagement, including emails, social media, and digital advertising. They coordinate with others on the Growth Marketing team to create connections to our multi-channel campaigns, including ABM campaigns.
The Growth Marketing Manager helps drive brand awareness and engagement with our target markets. Success in this role is measured by level of engagement with the targeted accounts and contacts at each webinar or show, and ultimately the pipeline that is generated from each event.
With their superior project management and communication skills, they will establish best practices for webinar and event promotion, educate the marketing and sales team on those best practices, and look to establish specific lead management processes for each event type. Their work supports marketing campaign effectiveness to drive sustainable business growth.
Duties & Responsibilities
The Growth Marketing Manager focuses on driving buyer engagement from webinars, virtual events, and live events, including tradeshows. Specific responsibilities include collaborating with the Product Marketing, Growth Marketing, and Corporate Marketing teams to maximize awareness, engagement, and pipeline contribution from every event. They lead and define our processes for pre- and post-event engagement, including emails, social media, and digital advertising. They coordinate with others on the Growth Marketing team to create connections to our multi-channel campaigns, including ABM campaigns.
The Growth Marketing Manager helps drive brand awareness and engagement with our target markets. Success in this role is measured by level of engagement with the targeted accounts and contacts at each webinar or show, and ultimately the pipeline that is generated from each event.
With their superior project management and communication skills, they will establish best practices for webinar and event promotion, educate the marketing and sales team on those best practices, and look to establish specific lead management processes for each event type. Their work supports marketing campaign effectiveness to drive sustainable business growth.
Skills Required
- Excellent communication skills, both written and verbal; ability to write compelling promotional copy
- Strong project management skills; able to manage multiple projects and workflows simultaneously while creating alignment among different stakeholders
- Excellent analytical skills and the ability to leverage data, metrics, analytics, and buyer behavior to drive actionable insights & recommendations
- Highly goal-oriented individual
- Open-minded, curious, and a strong problem solver, who looks for new ways to drive results
Qualifications Required:
- Degree in Marketing, Business Administration, or a related field
- At least 5 years of general marketing experience and demonstrates expertise in customer acquisition and conversion strategies
- At least 3 years prior experience in a similar role with a B2B SaaS company, ideally in healthcare technology
- Experience using analytics tools and data to inform marketing strategies
- Experience with marketing automation tools and content management systems is a plus
Options
About symplr:
As a leader in healthcare operations solutions, we empower healthcare organizations to navigate the complexities of integrating critical business operations. Our customers are at the heart of everything we do, and they rely on our mission-critical systems to drive better operations and better outcomes.
We are a remote-first company with employees working across the United States, India, and the Netherlands. Guided by values, we focus on teamwork, championing our customers, being rooted in action and outcomes, overcoming challenges, and leading through equality and integrity. Read more about symplr's culture and values at symplr.com/careers.
Perks & Benefits:
- Sodexo Meal Coupon
- Internet Reimbursement
- Mobile Reimbursement
- Gym Reimbursement
- Health Insurance - Personal, Term Life Policy, Depends Cover, Dental Cover, OPD Cover & etc
- Transport Facility - Subsidized Rate
Working at symplr means working in the unlimited growth market of healthcare technology. Our multi-year contracts with clients bring recurring revenue that creates a stable financial situation. This enables us to provide employees a competitive salary, with additional benefits like insurance, lunch coupons, and reimbursement for mobile and broadband subscription and the gym.
symplr provides employees with opportunities to grow professionally through various activities including:
- Participation in new projects
- Internal weekly learning sessions with colleagues
- External learning opportunities
- Access to Udemy to grow your skillset
- Cross-departmental collaboration
- Activities with international colleagues
- Pursuit of OKRs specific to your role in the organization
- A buddy program for new employees
Your manager will be your coach, assisting you in maximizing your current skills and cultivating new ones as you grow on your career path at symplr. You’ll also have the opportunity to present your work achievements to the team and be awarded for milestone achievements.
You’ll have regular time for fun and educational events, both digital and in-person at our Bangalore office. For example, feel free to show your pool table skills with your teammates, or take some time to relax in a massage chair.
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