Integrated Marketing Manager
symplr
Integrated Marketing Manager
- ID
- 2025-2104
- Category
- Marketing
- Position Type
- Regular Full-Time
- Min
- USD $100,000.00/Yr.
- Max
- USD $110,000.00/Yr.
Overview
The Integrated Marketing Manager focuses on the planning and execution of integrated, multi-channel marketing campaigns designed to deliver the right messages to the right audience within our target market. Coordinates with the Product Marketing team on campaign strategy and leads campaign activation, management, optimization and reporting. Plays a pivotal role in driving customer acquisition, increasing conversion rates, and maximizing marketing efficiency. Works closely with our digital marketing team to drive performance from SEO, paid search, paid social, and programmatic advertising. Identifies growth opportunities, optimizes the buyer journey, establishes a test-and-learn culture, and improves campaign performance through iterative optimization. Supports marketing effectiveness, enabling data-driven insights to execute successful marketing campaigns and drive sustainable business growth.
Duties & Responsibilities
- Own the planning of integrated campaigns designed to create preference and generate inquiries for symplr solutions, including activation, management/optimization, and reporting for ABM and other multi-channel campaigns
- Work across a dynamic ecosystem of stakeholders to define and implement integrated campaign strategies, partnering with teams including Sales, Customer Success, Product Marketing, Performance Marketing, Marketing Operations, Corporate Marketing, and more
- Work closely with Product Marketing team to determine effective audience segmentation strategies and to incorporate clear and compelling product positioning, messaging, and customer insights into campaign deliverables
- Harness existing content assets and recommend new assets, as needed, to drive persona-driven and industry-driven integrated marketing campaigns
- Dive deep into data with reports and dashboards to provide insights around campaign results, effectiveness, and drive strategic decision making for campaign optimizations
- Stay up to date on the latest performance marketing trends and technologies; share best practices with marketing team
Skills Required
- Bachelor’s degree in Marketing, Business Administration, or related field
- Five years of general marketing experience and demonstrated expertise in managing multi-channel campaigns
- Three years of experience in a similar role with a B2B SaaS company
- Experience using analytics tools and data to inform marketing strategies
- Experience building effective multi-channel marketing strategies
- Excellent analytical skills and ability to leverage data, metrics, analytics, and buyer behavior trends to drive actionable insights and recommendations
- Ability to manage multiple projects simultaneously and set and meet deadlines
- Highly goal-oriented
- Open-minded, curious, and a strong problem solver, who looks for new ways to drive results
- Exceptionally good communication skills, both in written and verbal form
Desired Skills and Qualifications:
- Experience within healthcare or technology sectors
Min
Max
Options
The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.
Applicants must be authorized to work in the U.S. on a full-time basis without the need for current or future sponsorship.
About symplr:
symplr is revolutionizing healthcare operations with a first-of-its-kind platform that drives effective, efficient, and connected workflows while increasing operational benefits and scaling clinical, financial, and quality outcomes—driving value where it matters most.
We are a remote-first company with employees working across the United States, India, and the Netherlands. Guided by values, we focus on teamwork, championing our customers, being rooted in action and outcomes, overcoming challenges, and leading through equality and integrity. Read more about symplr's culture and values at symplr.com/careers.
Perks & Benefits:
- Company Sponsored Medical, Dental & Vision
- Safe Harbor 401K with Employer Matching up to 5%, eligible upon hire with immediate vesting
- HSA Employer Contributions, Employer Paid Life, Short-term and Long-term Disability, and AD&D Insurance Plans
- Permissive Time Off Plans, Volunteer Time Off, & 12 Paid Holidays
- Fully Paid Medical Leaves of Absence and Bonding Leaves for new parents
- Tuition Assistance & Continuing Education Reimbursement available
- Additional Employer-Paid Programs: Cleo Family Services, Care@Work Memberships, Headspace Memberships, LifeMart Discounts, and more!
symplr is an Equal Opportunity/Affirmative Action Employer. We consider applicants without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other group protected by federal, state or local law.
As an ongoing commitment to reasonably accommodate individuals with disabilities, symplr has established alternative methods to complete the application process. Disabled applicants needing assistance are encouraged to call 281.863.9500 if further assistance is required.
To all recruitment agencies: we do not accept resumes or partnership opportunities. Please do not forward resumes to symplr or any of our employees. We are not responsible for any fees related to unsolicited resumes.
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