Marketing Operations Analyst
Marketing & Communications, IT, Sales & Business Development, Operations
Bengaluru, Karnataka, India
Marketing Operations Analyst
- ID
- 2026-2512
- # of Openings
- 1
- Category
- Marketing
Overview
We are seeking a highly analytical and detail-oriented Marketing Operations Analyst to support marketing performance reporting, pipeline measurement, and attribution. This role will play a critical part in improving visibility into marketing’s contribution to pipeline and revenue, while delivering insights that inform campaign and investment decisions.
The ideal candidate brings strong experience in data analysis and visualization, a solid understanding of marketing and sales funnels, and the ability to translate data into clear, actionable insights.
Duties & Responsibilities
-
- Marketing Performance & Pipeline Reporting
- Support reporting for marketing-sourced and marketing-influenced pipeline, bookings, and funnel conversion performance
- Partner with Sales Operations to align on funnel definitions (MQL, SAL, SQL, SAO) and pipeline tracking
- Track progress-to-plan and support pipeline coverage and pacing analysis
- Help maintain consistency in lead source, campaign attribution, and “Generated By” classifications
- Dashboard Development & Reporting
- Pipeline and bookings performance
- Funnel conversion rates and opportunity quality
- Channel performance (SEM, SEO, programmatic, direct)
- Website and landing page performance
- Build and maintain PowerBI dashboards covering:
- Deliver scalable, self-service reporting for marketing and sales stakeholders
- Analysis & Insights
- Analyze performance across campaigns and channels to identify trends and optimization opportunities
- Translate data into clear recommendations for marketing and sales stakeholders
- Support campaign optimization through channel and conversion analysis
- Respond to ad hoc reporting and analysis requests
- Data Integration & Quality
- Support integration of data across Salesforce, HubSpot, Bizible, GA4, and other marketing platforms
- Partner with Marketing Operations and BI teams to ensure data accuracy and consistency across systems
- Help troubleshoot data discrepancies and maintain reporting reliability
- Document data sources, definitions, and reporting logic
- Customer & Lifecycle Analytics (Emerging Area)
- Support reporting on customer lifecycle metrics such as engagement, adoption, risk, retention, and expansion
- Assist in segmentation and cohort analysis to support cross-sell and retention efforts
- Automation & Continuous Improvement
- Identify opportunities to streamline reporting and improve speed to insight
- Support testing and measurement frameworks, including CRO and campaign experimentation
Skills Required
- Marketing Performance & Pipeline Reporting
- Support reporting for marketing-sourced and marketing-influenced pipeline, bookings, and funnel conversion performance
- Partner with Sales Operations to align on funnel definitions (MQL, SAL, SQL, SAO) and pipeline tracking
- Track progress-to-plan and support pipeline coverage and pacing analysis
- Help maintain consistency in lead source, campaign attribution, and “Generated By” classifications
- Dashboard Development & Reporting
- Build and maintain PowerBI dashboards covering:
- Pipeline and bookings performance
- Funnel conversion rates and opportunity quality
- Channel performance (SEM, SEO, programmatic, direct)
- Website and landing page performance
- Deliver scalable, self-service reporting for marketing and sales stakeholders
- Analysis & Insights
- Analyze performance across campaigns and channels to identify trends and optimization opportunities
- Translate data into clear recommendations for marketing and sales stakeholders
- Support campaign optimization through channel and conversion analysis
- Respond to ad hoc reporting and analysis requests
- Data Integration & Quality
- Support integration of data across Salesforce, HubSpot, Bizible, GA4, and other marketing platforms
- Partner with Marketing Operations and BI teams to ensure data accuracy and consistency across systems
- Help troubleshoot data discrepancies and maintain reporting reliability
- Document data sources, definitions, and reporting logic
- Customer & Lifecycle Analytics (Emerging Area)
- Support reporting on customer lifecycle metrics such as engagement, adoption, risk, retention, and expansion
- Assist in segmentation and cohort analysis to support cross-sell and retention efforts
- Automation & Continuous Improvement
- Identify opportunities to streamline reporting and improve speed to insight
- Support testing and measurement frameworks, including CRO and campaign experimentation
-
Success in This Role Looks Like
- Accurate, trusted reporting on marketing pipeline and performance
- Clear visibility into marketing’s contribution to pipeline and revenue
Options
About symplr:
As a leader in healthcare operations solutions, we empower healthcare organizations to navigate the complexities of integrating critical business operations. Our customers are at the heart of everything we do, and they rely on our mission-critical systems to drive better operations and better outcomes.
We are a remote-first company with employees working across the United States, India, and the Netherlands. Guided by values, we focus on teamwork, championing our customers, being rooted in action and outcomes, overcoming challenges, and leading through equality and integrity. Read more about symplr's culture and values at symplr.com/careers.
Perks & Benefits:
- Sodexo Meal Coupon
- Internet Reimbursement
- Mobile Reimbursement
- Gym Reimbursement
- Health Insurance - Personal, Term Life Policy, Depends Cover, Dental Cover, OPD Cover & etc
- Transport Facility - Subsidized Rate
Working at symplr means working in the unlimited growth market of healthcare technology. Our multi-year contracts with clients bring recurring revenue that creates a stable financial situation. This enables us to provide employees a competitive salary, with additional benefits like insurance, lunch coupons, and reimbursement for mobile and broadband subscription and the gym.
symplr provides employees with opportunities to grow professionally through various activities including:
- Participation in new projects
- Internal weekly learning sessions with colleagues
- External learning opportunities
- Access to Udemy to grow your skillset
- Cross-departmental collaboration
- Activities with international colleagues
- Pursuit of OKRs specific to your role in the organization
- A buddy program for new employees
Your manager will be your coach, assisting you in maximizing your current skills and cultivating new ones as you grow on your career path at symplr. You’ll also have the opportunity to present your work achievements to the team and be awarded for milestone achievements.
You’ll have regular time for fun and educational events, both digital and in-person at our Bangalore office. For example, feel free to show your pool table skills with your teammates, or take some time to relax in a massage chair.
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