We’re looking for a Performance Marketing Manager who speaks fluent Paid Search and thrives on optimizing campaigns for results, not just reach. If you're a data-obsessed strategist who thrives on optimization, experimentation, and driving measurable results, this role is for you.

In this role, you’ll own the strategy, execution, and optimization of high-performing Paid Search campaigns (Google Ads, Bing Ads). The focus is on generating high-quality leads that convert at scale, achieving low CPLs without sacrificing conversion quality, and continuously improving campaign efficiency.

About Us

With over 17+ years of experience, ThriveDX is one of the leading global tech education, training, and service providers sending thousands of learners to new and exciting careers, serving and developing tech-related ecosystems.

In 2018, ThriveDX entered the US market via a university partnership model and have successfully partnered with colleges and universities to train the next generation of industry professionals. Unique to our program, TDX Arena is an AI-fueled powerhouse learning platform that helps learners apply concepts learned in class to real-world situations.

With over 50,000 cybersecurity alumni worldwide, ThriveDX is highly experienced at delivering the most effective accelerated cybersecurity training and educational programs.

Responsibilities

• Lead strategy, build, and manage Paid Search campaigns focused on B2C lead generation.
• Directly oversee and optimize large-scale national acquisition campaigns, ensuring each aligns with business objectives and brand voice.
• Manage multiple brand accounts with monthly budgets of $100K+ per account, including pacing, allocation, and ROI tracking.
• Develop and maintain custom dashboards and reporting to monitor performance and provide actionable insights.
• Conduct in-depth audience research and keyword targeting to increase efficiency and reach the right users.
• Craft and test compelling ad copy and extensions to improve CTR and drive qualified traffic.
• Implement and manage conversion tracking and attribution models for accurate measurement.
• Run ongoing A/B tests to improve lead quality, conversion rates, and overall campaign performance.
• Stay current on Google Ads trends, platform updates, and industry best practices.
• Collaborate with leadership to define monthly strategy and budget planning for lead generation.

Experience/ Skills Required

• 4+ years of hands-on experience managing Google Ads campaigns B2C lead generation, with a proven track record in B2C lead generation.
• Demonstrated success managing large budgets ($100K+/month/account) while improving cost-efficiency and lead quality.
• Deep understanding of Search campaign structure, keyword match types, bidding strategies, and conversion optimization.
• Advanced Excel skills and familiarity with Google Analytics and lead funnel metrics (MQLs, CPLs, etc.).
• Strong analytical mindset—you’re comfortable turning performance data into strategic decisions.
• Excellent communicator with the ability to present performance insights to stakeholders clearly and concisely.
• A proactive, self-driven mindset and passion for continuous testing and learning.

Preferred:

• Experience managing Paid Search campaigns in high-consideration or education-focused industries.
• Familiarity with tools like Supermetrics, Looker Studio, or other data visualization platforms.
• Exposure to YouTube Ads, and emerging PPC platforms such as Reddit, Quora, or Taboola/Outbrain.
• Understanding of lead scoring models, conversion quality metrics, and advanced attribution frameworks.

Values

• Passion is our driver.
• Excellence is how we deliver.
• People are our focus - learners and employees.
• Change creates opportunity - we embrace change.
• Learning never stops and neither do we.

Our Offer

• Competitive benefits package includes: Medical, Dental, Vision, 401k, Paid Time Off

Your Success is our Success

If you're a driven, collaborative leader who thrives on breaking new ground and inspiring others to do the same, you’ll feel right at home here. We’re looking for someone who’s ready to lead a passionate, high-performing team and push boundaries in pursuit of something bigger.

You’re a self-starter with a “ready to make an impact on day one” mindset—confident in your ability to add real value from the start and grow with us over the long term. If that sounds like you, we think you’ll be a perfect fit.

At our core, we're more than just a company—we're a close-knit team on a mission to change lives through the power of education. We work hard, we play hard, and we deeply value each person’s contributions toward our shared goals. We can’t wait to welcome the next game-changer to our team. (Yes, we mean you.)