About

ThriveDX is looking for a MarTECH/Web Lead to join our marketing team. This role will work closely with the global Marketing and Product teams to develop and maintain the technical stack that sits beneath our CRM and paid media activity. They will also be responsible for the strategic and operational management of the infrastructure, security, and development of the company’s website and related digital communication and analytics tools. The ideal candidate will need proven management experience in a highly dynamic and multiple brand setting. They will manage the integration of the website with other digital systems. They will also manage the website content, features, and functionality for the entire company.

As an innovative and entrepreneurial leader, the ideal candidate for this role will stay on top of tools, trends, technologies and best practices as it relates to marketing and web development. They will address technical challenges and provide new solutions to meet project objectives. They will work closely with leadership to strategize and develop long-term plans that foster new levels of productivity and success of ThriveDX.

Major Responsibilities

• Lead and manage web/landing page development projects, ensuring they are completed on time and within scope
• Supervise and provide guidance to in-house and outsourced developers, fostering a collaborative and productive work environment
• Oversee CRM and paid marketing technology infrastructure and access; data management and analytics
• Utilize your WordPress and PHP expertise to oversee the technical aspects of landing page development, troubleshoot issues, and optimize
  
  

performance.

• Work closely with the design studio team to understand their requirements and transform their designs into functional landing pages.
• Serve as the escalation point for day-to-day support and QA across platforms
• Ensure that all landing pages meet quality standards and are fully functional across various devices and browsers.
• Develop and implement new features and modules for the company's in-house software using PHP Laravel and Vue.js as per business needs
• Maintain project documentation, including requirements, technical specifications, and progress reports.
• Act as a bridge between the design studio team and developers, facilitating clear and effective communication.
• Act as the primary CRM and paid ads stakeholder in conversations with product and data to ensure we have the right tool and data
  
  

Requirements:

• Proven experience in WordPress development, PHP programming, and front-end technologies (HTML, CSS, JavaScript)
• Familiarity with agile development methodologies and sprint-based project management
• Experience in setting up end-to-end marketing technology stacks, marketing automation programs, and data flows
• Experience working with customer data platforms, tag management platforms, web analytics tools, and marketing automation tools
• 2+ years’ experience in developing and maintaining PHP Laravel server applications
• Proven ability to work effectively with cross-functional teams, specifically within Product, Engineering, and Marketing
• Ability to see the big picture and develop a long-term roadmap and strategy, while also being comfortable in the weeds, tackling all aspects of a project hands-on
• Strong interpersonal skills with an ability to remain collaborative and positive in a fast-paced, demanding environment
• Ability to collaborate with various teams globally and flexibility to work across time zones when necessary
• Attention to detail and commitment to delivering high-quality work
• Experience with social media APIs like Facebook Graph API, TikTok API for Business, and other a plus
• Experience with GTM (Google Tags Manager) a plus
• Experience with front frameworks like Vue.js, React, or Angular
  
  

Work Environment

The work environment is home office-based. Temperature, noise level, and other environmental factors may vary.

Physical Demands

Physical demands are equal to that commonly associated with office work. Majority of work time is spent sitting at a desk in front of a computer.

Position Type and Expected Hours of Work

Full-time position. Company office hours are Sunday through Thursday, 10 am – 7 pm. Must be available and meet obligations for internal and external customers during standard business