Want to join an innovative, passionate, and fast-paced marketing team focused on helping restaurants succeed? If this sounds like your kind of team, keep reading!

TouchBistro is looking for a creative, collaborative, and passionate Content Marketing Specialist with excellent writing skills and a working knowledge of SEO best practices. We’re looking for someone who considers themselves a writer first and foremost, and values clear, concise, and error-free copy. The ideal candidate will have a proven track record of translating business goals into persuasive short- and long-form copy, and be comfortable quickly switching gears to write (and edit) for different formats and target audiences – all in a voice that fits the restaurant industry and our brand.

You have experience working with a B2B Marketing team and enjoy both one-on-one and broader team collaboration. You are a self-starter who can manage your own projects independently, while balancing requests from multiple stakeholders. Your colleagues would describe you as a strategic collaborator, a passionate writer, and a creative problem-solver who can think on their feet.

Your Day-to-Day

• Write, edit, and optimize long-form SEO content that helps increase traffic, move prospects down the funnel, and drive leads
• Regularly develop product-oriented content for middle and bottom-of-the-funnel prospects
• Format and publish content in our CMS platform, following style guidelines and SEO best practices
• Write clear, concise, and compelling short-form copy for marketing materials, paid campaigns, organic social, and product launches
• Own, manage, build, and optimize multiple newsletters and email journeys, including a weekly blog subscriber newsletter
• Collaborate with other marketing pillars and departments, such as Demand Generation, Design, Sales, and Product Marketing, to assess needs, provide instructions/recommendations, and deliver/edit strategic copy
• Regularly track blog performance analytics and make necessary optimizations
• Identify fresh content opportunities by keeping up-to-date with industry trends, the competitive landscape, product knowledge, and customer feedback
• Collaborate, ideate, and assist with the broader content marketing strategy

All About You

• You have 3+ years of experience in a similar role
• You have B2B marketing experience – bonus if you’ve worked for a B2B SaaS company
• You have a degree or diploma in Copywriting, Marketing, Communications, Professional Writing, or equivalent experience
• You have a love of writing – all day, every day – with a strong portfolio showing just that
• You have experience writing persuasive long-form and short-form copy across a variety of channels
• You possess knowledge of best practices for conversion copywriting, product messaging, content marketing, and brand comms
• You have experience collaborating on projects with multiple stakeholders, requiring flexibility and strong interpersonal skills
• You are adept at prioritizing workloads, communicating timelines, and meeting deadlines
• You are a self-starter who is able to work with a primary remote team.
• You are passionate about restaurants and the foodservice industry – if you’ve worked at a restaurant, let us know!