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Marketing Manager



Marketing & Communications
Posted on Tuesday, June 4, 2024


VitalSource®, is hiring a Marketing Manager to contribute to our Intrepid Marketing team located remotely.

As a key member of Intrepid’s marketing team, you will be responsible for supporting and promoting customer success, developing and creating digital marketing strategies to drive brand awareness, engagement, and conversions, and planning and executing various external and internal events.

VitalSource is a mission-driven company delivering affordable, impactful learning to anyone, anywhere.

Key Responsibilities:

  • Develop and implement digital marketing campaigns across various channels, such as search engines, social media, and email.
  • Plan, coordinate, and execute external events, including conferences, industry trade shows, and networking events. Manage event logistics, sponsorship opportunities, exhibitor space, travel arrangements, scheduling, etc. all within budget.
  • Partner with Sales, Product, and Learning Experience Design teams to organize and produce internally hosted webinars and demo series for both clients and prospects. Ensure smooth execution, handle technical aspects, and drive engagement and attendance.
  • Assist with content creation efforts, including writing blog posts, creating marketing collateral and case studies, and contributing to social media content development.
  • Conduct keyword research, optimize website content for SEO, and assist with managing paid advertising campaigns.
  • Assist with finding and evaluating speaking opportunities to pursue and work with customers to compile compelling proposals that convey the value of their experience and strategies.
  • Manage award submission processes, including identifying relevant industry awards, preparing submissions, and coordinating the submission process to maximize recognition for both our customers and our organization.
  • Monitor marketing efforts and campaign performance using analytics tools and make data-driven recommendations for improvement.
  • Stay up to date with trends and technologies within the learning and development (L&D) and marketing industries, and how to leverage them to streamline and optimize processes.

Required Qualifications:

  • Knowledge and experience with digital marketing and SEO tools and best practices. Experience with SEM and PPC advertising a bonus.
  • Proficiency in HubSpot and WordPress, with experience in managing emails, content, and campaigns within these platforms.
  • Excellent organizational skills and ability to manage multiple projects simultaneously.
  • Self-motivated and proactive, with the ability to work independently and collaborate effectively within a team.
  • Travel Requirement: approximately 10%.

Preferred Skills:

  • Experience in creative planning and logistics for both virtual and on-site events, with a track record of successful event execution.
  • Basic graphic design skills with a creative eye for a modern look and feel. Photoshop experience is a plus.
  • Strong problem-solving skills and ability to adapt to changing circumstances.

What We Offer:

  • Culture: Collaborative, Inclusive, and Mission-driven
  • More in your pocket: Competitive base salary and a strong variable component
  • We take care of all aspects of our people: Generous, well-rounded benefits such as Medical, Vision, Dental, Life, Disability, Critical Illness, Accident, FSA, HSA, ID Protection, Pet and Legal Insurance
  • Retirement: 401K match up to 5%
  • We support our families: 12 weeks of paid parental leave.
  • Continued education: Use our tuition reimbursement program.
  • The Importance of Balance: Start at 4 weeks’ vacation, 12 sick days, 11 company holidays, and 3 personal days.
  • Flexibility: Flexible work schedules and remote capabilities (by team) - feel free to skip the commute and hit your deadlines from home
  • Casual Dress: Be as comfortable at work as you are in your own living room.
  • Wellness: Lots of opportunities for fitness challenges and rewards

Salary Range: $70,000 to $90,000

Who We Are:

VitalSource is the leading education technology solutions provider committed to helping partners create, deliver, and distribute affordable, accessible, and impactful learning experiences worldwide. As a recognized innovator in the digital course materials market, VitalSource is best known for partnering with more than 1,000 publishers and resellers to deliver extraordinary learning experiences to millions of active users globally—and today we’re also powering new, cutting-edge technologies designed to optimize teaching and learning for maximum results. Learn more at https://vitalsource.com and follow us on Twitter, LinkedIn, and Instagram.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, work related mental or physical disability, veteran status, sexual orientation, gender identity, or genetic information.