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Market Development Executive



Marketing & Communications, Sales & Business Development
Louisville, KY, USA
Posted on Wednesday, June 26, 2024


This role is all about driving the business forward for our sales team. The Market Development Executive role will focus on lead generation and serve as the primary resource for the development of qualified strategic enterprise sales leads.


  • Qualify leads and prospects based on criteria defined by the sales process
  • Profile assigned territory and accounts and drive outbound prospecting to generate new business
  • Must call into senior management at large healthcare organizations as part of lead development and qualification. E.g. CTO, CIO, VP of Revenue Cycle, and Director level contacts
  • Conduct research on accounts using sales intelligence tools, including social media tools
  • Develop an understanding of the account's business issues and other relevant information
  • Provide input to marketing including feedback on quality of leads from marketing programs
  • Execute database and telemarketing programs to increase attendance at upcoming events, seminars, and to create awareness for current product promotions to target audiences
  • Educate prospects about Waystar strategic solutions
  • Use CRM - Salesforce.com - to log, track and report on activities
  • Work to meet defined metrics goals


  • Demonstrated ability to think on a strategic level and execute on a tactical level
  • You live our values with a positive attitude and respect for others
  • You have 3+ years of experience in business or a related field
  • Self-motivated, results-oriented individual with strong leadership, interpersonal and presentation skills
  • Problem resolution skills, strong initiative, and ability to create and improve processes
  • Ability to self-manage projects and follow-through to completion
  • Ability to thrive in a fast-paced, ambitious environment
  • Ability to develop and maintain strong relationships with others both internally within the organization and externally with our customers
  • Ability to learn technical aspects of Waystar solutions
  • You’re comfortable in a fast-paced environment, enjoy working cross-functionally, want to leave a stamp on the organization, and are the type of person who gets things done
  • You have excellent written and verbal communication skills, with proficiency in Microsoft Office and PowerPoint
  • You are detail-oriented with the ability to rapidly learn and take advantage of new concepts, business models and technologies
  • You are highly organized with the ability to prioritize and execute many concurrent tasks
  • Bachelor's degree or equivalent experience in business, marketing, or sales
  • Excellent organization with strong business acumen who takes the initiative and can work independently or within a team to achieve established goals


  • Working knowledge of Salesforce.com, Outreach.io, and technical sales processes
  • Knowledge of the software and technology industry preferred, especially in healthcare


Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle.

Waystar’s healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers. We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic & fun.

Waystar products have won multiple Best in KLAS® or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book™ surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals, and 5,000 payers and health plans. For more information, visit waystar.com or follow @Waystar on Twitter.


  • Competitive total rewards (base salary + bonus, if applicable)
  • Customizable benefits package (3 medical plans with Health Saving Account company match)
  • Generous paid time off starting at 3 weeks + 13 paid holidays including 2 personal floating holidays
  • Paid parental leave (including maternity + paternity leave)
  • Education assistance opportunities and free LinkedIn Learning access
  • Free mental health and family planning programs, including adoption assistance and fertility support
  • 401(K) program with company match
  • Pet insurance
  • Employee resource groups

Waystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.