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Senior Brand Manager

Zocdoc

Zocdoc

Marketing & Communications
New York, NY, USA
Posted on Monday, April 1, 2024

Our Mission

Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.

Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.

We’re 15 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.

Your Impact on our Mission

Zocdoc’s Brand Manager is the day-to-day steward of the Zocdoc brand, for both patients and providers. This role offers an opportunity to reach new potential users and engage existing ones, helping Zocdoc’s business grow and scale. You’ll work closely with both creative and business partners to ensure that the Zocdoc brand is expressed in a thoughtful, distinctive, consistent and engaging way across paid and owned channels. Reporting into Zocdoc’s Chief Communications Officer—and working closely with leaders across the company—this is a unique opportunity for an ambitious, strategic, collaborative, rising star to shape Zocdoc’s brand and make a meaningful impact on our business.

You’ll enjoy this role if you are…

  • A strategist: Thoughtful about brand and creative strategy and how to develop campaigns that land across multiple channels and audiences.
  • A maker: You like getting in the weeds (writing briefs, giving actionable feedback on creative) to oversee the execution of marketing campaigns.
  • Resourceful: You are scrappy and can make the most out of every dollar spent. You find creative ways to get things done and can adeptly manage ambiguity.
  • An owner: You have a high ownership mindset and are proactive about high quality expressions of Zocdoc’s brand, no matter how big or small the project.
  • Collaborative: You know that brand is a team sport, and you invest in developing strong and trusting relationships with key partners to drive results and have influence.
  • Analytical: You enjoy using data to continually measure and improve brand health indicators
  • A builder: You can recognize that Rome wasn’t built in a day, and you take an incremental, pragmatic approach to making Zocdoc’s brand bigger and better.
  • An out-of-the-box thinker: You start a lot of sentences with “What if…” or “Maybe a crazy idea, but…” who loves to tap into their creativity to find unique moments to convey our brand.

Your day to day is…

  • Helping the brand shine and scale across paid and (certain) owned channels.
  • Overseeing creative strategy and execution for paid marketing campaigns (TV, streaming audio, podcasts, paid social, and more).
  • Owning Zocdoc’s foundational brand elements, including our brand book and brand health measurement and analysis.
  • Working collaboratively with creative partners and internal stakeholders (such as performance marketing, PR, content, and product marketing) to lead brand strategy and execution of high visibility moments.
  • Identifying and activating on moments that allow us to express our brand and help it grow.
  • Cross-functionally collaborating to support go-to-market launches and infusing brand strategy throughout the organization.

You’ll be successful in this role if you have…

  • 6 - 8 years of experience working on brand and creative strategy, in-house preferred.
  • Genuine passion for brand work, having strong familiarity with the landscape and trends.
  • A team mindset and an ability to build strong and trusting partnerships with stakeholders, recognizing that great brand work takes a village
  • High ownership, resilience, resourcefulness and an ability to manage ambiguity
  • A mix of creativity and strong execution. You can come up with on-brand, resonant ideas and have the drive and process orientation to bring them to life.

Benefits:

  • Flexible, hybrid work environment
  • Unlimited PTO
  • 100% paid employee health benefit options
  • Employer funded 401(k) match
  • L&D offerings + a free LinkedIn learning account
  • Corporate wellness programs with Headspace and Peloton
  • Sabbatical leave (for employees with 5+ years of service)
  • Competitive parental leave
  • Cell phone reimbursement
  • In office perks including:
    • Catered lunch everyday along with snacks
    • Commuter Benefits
    • Convenient Soho location

Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.
NYC Base Salary Range
$90,000$131,000 USD

About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.

Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.

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